Data & Insight Strategy Consultant, The Game (BMW), London, UK | Aug 2024 - Present
As a Data and Insights Strategy Consultant for BMW International and BMW M, I oversee social data and insights strategy for a global audience of 80+ million followers.
- Data Analysis: Manage and interpret over 100 million data points, turning complex datasets into simple, compelling narratives that drive strategic decisions - using AI to speed up delivery by 30%.
- Collaboration: Work closely with the marketing team, content creators, designers, and senior stakeholders to ensure strategies align with broader marketing goals. Supporting communication frameworks for BMW to increase engagement.
- Benchmarking & Insights: Develop benchmarks for performance and provide actionable insights to drive strategy and optimise future campaigns. Translate data into compelling, actionable narratives and explain the "why" behind the data.
- Competitor Analysis: Conduct competitive analysis to identify opportunities for enhancing BMW’s social media presence
- Reporting: Manage all reports, including SOCs, monthlies, quarterlies, and annual reports for Directors and C-suite, detailing performance.
Growth & New Business Manager EMEA — Cadastra, London, UK | Sep 2021 - Aug 2024
- Enterprise New Business Leadership: Directing enterprise business strategies and government tenders, utilising HubSpot, fostering strategic solutions, and championing innovative approaches using AI - winning over £500k+ worth of business.
- Leading holistic content strategist and workshops: I shape brand presence online by crafting data-led engagement-centric content calendars to support digital communication channels and narratives for social, website, search, CRM (email), paid media, and influencers. I have also led client workshops to refine digital strategies.
- AI-Enhanced Market Analysis: Using AI for SEO and harnessed data platforms: Statista, SEMRush & SparkToro for audience insights and new business opportunities.
- Strategic Planning: Assisting clients in crafting comprehensive 360° marketing plans, understanding customer journey funnels, and setting clear objectives, goals, and KPIs.
Digital Director — The River Group, London, UK | Sep 2011 - Aug 2021
- As a Digital Director at The River Group, I provided strategic leadership, led pitch-work, supported client-facing engagements, and actively participated in new client acquisitions and presentations, with a project value of £1.7m. I also led and launched the River podcast arm into an award-winning operation, showcasing my ability to guide and inspire.
- Omni-Channel Content: I collaborated across departments to create consistent storytelling via digital content. I also guided clients' digital visions and evangelised digital initiatives within the agency, managing SEO, CRM, podcasts, paid campaigns, social media comms, content strategy, and lead generation - I led and launched the River podcast arm into an award-winning operation.
- Operational Excellence: Managed digital services' development, ensured legal compliance, fostered a culture of continuous digital improvement through analytics, and optimised online conversions. Tech: WordPress, GWI, Google Analytics, Unbounce, Zapier, and Adestra (CRM).
- Team Empowerment: Oversaw the team budgets of £100,000+, created a learning environment, and facilitated collaborations with external technology and development partners. Mentored junior starters, increasing team productivity.
- Digital Production Management: Oversaw end-to-end digital projects for primary clients, translating client briefs into clear deliverables, managing resources, and upholding creative best practices and technical standards throughout project lifecycles.
