Hazel Yang

Researched and produced baking content covering techniques and ingredient deep-dives, food culture and trends, and industrial observations. Developed baking recipes, in charge of creative ideation, recipe testing, photographing, and final writing. Organised conversations and conducted interviews with bakery owners, pastry chefs, ingredient suppliers, and other professionals to develop insights into industrial trends, artisan techniques, food systems, and sustainability.

Food Writer and Recipe Developer at Heiling Advertising Agency (2021-01 – Present)

• Researched and produced baking content covering techniques and ingredient deep-dives, food culture and trends, and industrial observations.
• Developed baking recipes, in charge of creative ideation, recipe testing, photographing, and final writing.
• Organised conversations and conducted interviews with bakery owners, pastry chefs, ingredient suppliers, and other professionals to develop insights into industrial trends, artisan techniques, food systems, and sustainability.

Freelance at Heiling Advertising Agency (2022-01 – Present)

Production Assistant & Barista at Townes Cake (2025-01 – Present)

• Assisted the head baker in daily product production, including layered cakes, maritozzo, laminated pastries, and sandwiches.
• Made drinks following SOPs while tailoring them to customers' requests. The drinks ranged from coffee and artisan matcha to various specialty drinks.
• Delivered prompt, friendly, and personalised customer service. Answered customer questions and resolved their dissatisfaction.
• Improved the online order system and the overall customer experience by developing a website.
• Maintained the hygiene and tidiness of the shop.

Operation Assistant & Barista at HiGuys (2024-01 – 2024-12)

• Executed daily ingredients preparation for all products in the shop, following SOPs and making necessary adjustments based on traffic and seasonality.
• Produced drinks, waffles, and savoury snacks on order with friendly and prompt customer service.
• Coordinated staff shifts and trained new staff.
• Managed the inventory by organizing the warehouse, keeping records, and providing daily reports to the senior managers.

Bread and Pastry Baker at Gontran Cherrier Bakery (2022-01 – 2022-12)

• Executed the entire production of artisan bread, including sourdough starter maintenance, dough mixing, proofing, shaping, and baking.
• Assisted with the viennoiserie production, covering lamination, shaping, storage, proofing, and baking.
• Completed cake and pastry production, the products ranged from various frostings, icings, fillings, cakes, and cookies.
• Produced sandwiches from preparing vegetables, meats, and condiments, to assembling and packaging the finished sandwiches.

MSc in Cultural and Creative Industries Management – University of Sheffield (2023-01 – 2024-12)

Diploma in Baking – Le Cordon Bleu (2021-01 – 2021-12)

BSc in Product Design – Huazhong University of Science and Technology (2018-01 – 2022-12)