Account Director / Senior Commercial Manager
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Experienced Account Director/Manager and Business Development Manager, demonstrating a strong track record in achieving revenue targets, client retention, and acquiring new business. Proficient in problem-solving, data-driven decision-making, and timely campaign delivery across multiple channels. A proven team leader and sales mentor with exceptional communication and interpersonal skills. Skilled in Google Analytics, MS Suite, Hubspot, SEO, and performance marketing fundamentals.
Local Government Chronicle Jul 2023 - Sep 2023
● Hitting budget for initial event with less than a month
● Renewing clients for events 10 months in adavnce
● Setting process to follow Decision Makers to new companies to increase new business
● Maintain regular contact with your clients through email, face-to-face visits, and telephone contact
● Build excellent working relationships to increase client spend
● Produce regular performance reports (calls, visits, actions, and outcomes) for the Sales
● Implement a personal sales plan to maintain and optimise your territory pipeline
● Monitor, report and deliver on revenue goals, and to exceed sales targets
● Be team-oriented; partner with colleagues to ensure your client expectations are met
● Be open and communicative; share in success of others and support them in overcoming challenges
● Work to gain an understanding of market trends to improve comprehension of your clients’ needs
● A source of knowledge across the business, sharing, supporting and coaching colleagues
● Taking sales planning to the next level by driving new product development and revenue acceleration projects involving multiple stakeholders from various departments
● Influential Persona
● Professional – a strong example of attitude and behaviours that need to be demonstrated to all sales staff on how to be successful
● Key influencer across team and wider business, supporting the Sales Director in a leadership role
Senior Commercial Manager Jan 2023 - Jul 2023
● Increase overall revenue 30%
● Reduce cancellation by 80%
● Cleared 12 month debt backlog
● Introducing contracts for clients
● Introduce 12-month agreements
● Re-launch valuation section and increase revenue 200%
● Selling and developing relationships over the phone & face to face
● Manage a portfolio of established clients
● Canvassing potential new advertisers.
● Sourcing sales leads from competitor magazines, online, show exhibitors and lapsed advertisers;
● Reporting sales figures on a daily basis;
● Working to personal and team targets;
● Representing Daltonsbusiness.com at exhibitions and conferences, arranging meetings at shows with
● existing and potential accounts;
● Writing proposals for potential clients;
● Liaising with clients and internal designers to ensure artwork is delivered to the correct specification and
● by specified deadlines;
● Liaising with internal marketing and events departments when appropriate regarding the promotion of Events
Jul 2021 - Jan 2023
● Increased clients by 400%`
● Worked with tech dept to create new products to increase the customer experience and revenue.
● Best new client CofE 14 churches - Champing
● Helped develop partnerships with regional bodies to promote HolidayFox to their clients
● Co-ordinated with Customers Service to be the point of contact to maintain 95% client retention role
● Contract camping/glamping and other outdoor accommodation sites
● Conducted training sessions for sales staff
● Maintain and update CRM system for tracking sales, customer feedback, and email campaigns
● Cold-calling potential customers and attending tradeshows
● Developed sales strategies for different markets and products
● Analyzing customer data to identify trends and opportunities
● Write and run email campaigns
Senior Account Manager Food & Drinks Offers e-commerce Time Out Group
May 2014 - Aug 2020
● Increased monthly revenue by 200%
● Increase the number of campaigns by 300%
● Achieved 55% of the team's revenue
● Increased food and drink category revenue above target year on year for the last six years
● Improved onsite copy and imagery by taking ownership of quality control
● Brought new products to site, such as embedded videos and menus, this led to increased conversion rates of up to 24%
● Solely ran Time Out's sell out restaurant box, signing exclusive deals from the editorial
Top 100 restaurants in London
● Developed the concept of subcategories – Launched with Bottomless Brunch which became TimeOut’s highest-ranking subcategory on google and delivered a 40% increase in revenue
● Prospect, source and contract exclusive, inspirational offers for Time Out customers.
● Work with our existing partners to deliver unique and engaging promotional opportunities for Time Out customers
● Deliver the highest possible revenue through your areas of responsibility whilst ensuring we maintain successful Merchant and customer relationships.
● Identify up-sell opportunities on commission based deals for one-off add-on sales including premium placement in email, social and magazine
● Use data from previous promotions to improve sales conversion and be creative with new deal structures to maximize revenue potential
● Achieve Personal Revenue targets for the e-commerce business.
● Ensure Merchants are fully briefed, and contracts are in place and signed prior to offers going live.
● Liaise with the Time Out Customer Services to help resolve escalated customer service issues relating to your area of responsibility.
● Provide contracts and promotional assets to the merchandising team in a complete and timely manner.
● Be the escalated point of contact for stakeholders in Time Out on matters relating to your areas of responsibility.
Viewlondon.com (Online version of TimeOut) Aug 2008 - May 2014
● Managed a successful sales team, consistently exceeding annual sales targets.
● Maintained the highest client retention in the sales department.
● Collaborated with the tech department to create new products to enhance the customer experience and increase revenue.
Propertyfinder.com (Now Zoopla) Sep 2002 - Aug 2008
● Managing a portfolio of Major accounts (groups with 1+ branches)
● Achieved Salesman of the year for two consecutive years
● Selling our national property portal to estate agents.
● Promoting & maintaining business relationships
● Mentoring junior sales staffManaging a portfolio of Major accounts (groups with 1+ branches) Achieved Salesman of the year for two consecutive years
● Selling our national property portal to estate agents. Promoting & maintaining business relationships
● Mentoring junior sales staff
Concept Publishing May 1999 - Sep 2001 ·
● Selling advertising space in Chamber of Commerce publication
● Selling web advertising space
● Promoting and maintaining business relationships
● Coordinating and verifying text and visual copy
Senior Team Leader The Prince's Trust (Bristol) Jan 1996 - Apr 1999
● Designing and running personal development courses for 16-25 years old.
● Enabling volunteers to identify and self assessment skills such as motivation,
communication, and teamwork for City & Guilds profile of Achievement.
● Developing long term strategies for recruiting and promoting Prince’s Trust Volunteers Liaising with government agencies, private businesses, and community organisations.
● Achieved 100% rate of unemployed gaining employmentDesigning and running personal development courses for 16-25 years old.
● Enabling volunteers to identify and self assessment skills such as motivation, communication, and teamwork for City & Guilds profile of Achievement.
● Developing long term strategies for recruiting and promoting Prince’s Trust Volunteers Liaising with government agencies, private businesses, and community organisations.
● Achieved 100% rate of unemployed gaining employment
Circus Street Digital Marketing & Advertising
RSA Team Leader Award, Prince’s Trust
Bath College ONC Building Studies
Bircham Newton Civil Engineering College
GCSE: English Literature, English Language O levels: History, Chemistry, Art, Physics, Mathematics, and Computer Studies
