Huda Maktari

Strategic Partnerships and Customer Success professional with 10+ years' experience driving partner growth, customer adoption, and engagement across education, technology, and international markets. Proven track record of managing strategic relationships, delivering partner enablement programmes, and increasing adoption, retention, and commercial value. Fluent in English and Arabic, with experience across the UK, Middle East, Europe, and Asia.

Senior Partnerships Manager - Jisc - London

(2024-10)

Lead strategic partnerships and engagement programmes across a national portfolio of education technology and software providers, supporting customer adoption, partner success, and sector-wide digital transformation.

• Manage strategic relationships with software vendors and technology partners, ensuring alignment between partner objectives, customer needs, and organisational goals.
• Design and deliver partner success programmes that drive product adoption, engagement, and value realisation across higher education institutions.
• Collaborate with customer success, marketing, licensing, and product teams to develop integrated engagement and onboarding strategies.
• Monitor partnership performance through KPIs, adoption metrics, and stakeholder feedback to identify growth opportunities and improve outcomes.
• Act as a trusted advisor to partners, providing strategic recommendations that increase engagement and long-term success.
• Delivered national engagement programmes that increased product awareness, adoption, and utilisation across multiple institutions.
• Negotiated and managed strategic partnership agreements aligned to measurable success outcomes, achieving over 80% of planned objectives.
• Led vendor onboarding and pilot initiatives that improved customer engagement and created scalable adoption models.
• Developed partnership governance frameworks, success metrics, and reporting processes that improved visibility and performance management.

International Partnerships Coordinator - Royal College of Physicians - London

(2022-03)

Manage an international portfolio of strategic partnerships supporting professional education, assessments, and digital learning initiatives across global markets.

• Build and maintain strong relationships with international partners, acting as a key point of contact throughout the partnership lifecycle.
• Support partner onboarding, activation, and ongoing engagement across digital platforms and education programmes.
• Deliver performance reviews and engagement reporting to identify opportunities for growth and improvement.
• Collaborate with internal teams to ensure successful delivery of partner programmes and customer experiences.
• Managed a portfolio spanning 20+ international markets and 9 strategic partner organisations.
• Achieved cost savings of up to 40% through successful contract negotiations and partnership optimisation.
• Delivered engagement campaigns that increased international participation by 20%.
• Successfully onboarded and enabled new partners, improving programme adoption and operational efficiency.

Engagement Researcher (Interim) - Euromoney Country Risk

(2021-06 - 2022-02)

Managed stakeholder engagement initiatives across an international network of expert contributors.

• Improved participation and retention through targeted communications and relationship management.
• Delivered engagement campaigns that strengthened community involvement and programme success.

Marketing & Business Development Executive (Interim) - The Day News & Media

(2020-10 - 2021-04)

Delivered customer acquisition, engagement, and retention initiatives for subscription-based products.

• Supported customer lifecycle activities through targeted campaigns and relationship management.
• Collaborated with sales and marketing teams to improve customer engagement and conversion performance.

International Partnerships Manager - GL Education - London

(2018-10 - 2020-10)

Led international partner relationships across MENA, Europe, and Asia, driving adoption of education technology solutions and supporting market expansion.

• Managed strategic partner accounts across multiple territories, supporting onboarding, enablement, and ongoing success.
• Delivered partner training and adoption programmes to maximise product utilisation and customer value.
• Worked closely with sales, marketing, and product teams to support customer growth and market development.
• Built trusted relationships with education ministries, distributors, schools, and enterprise stakeholders.
• Successfully launched education technology products across multiple international markets.
• Delivered partner enablement initiatives that increased product adoption and market penetration.
• Achieved 80% of first-year revenue targets in newly launched territories.
• Developed long-term strategic relationships with government stakeholders and major education organisations.

Key Accounts Executive - GL Education - London

(2015-03 - 2017-01)

Managed customer relationships and strategic accounts across international education markets.

• Achieved an 80% renewal rate through proactive account management and customer engagement.
• Identified upsell opportunities and supported revenue growth through consultative relationship management.

Client Executive & B2B Sales Advisor - Kaplan International

(2013-02 - 2015-03)

Managed customer onboarding and client relationships for international education programmes.

• Supported account growth and customer retention through effective stakeholder engagement.
• Delivered consultative support to education partners and prospective clients.