Isha Ojha

I am a dedicated and driven student with a strong foundation in statistics and analytics. My proficiency in data analysis and machine learning is complemented by a strategic approach to decision-making. I excel in deriving actionable insights from complex datasets to enhance business operations. With experience as an account manager, I also bring exceptional customer service and communication skills to the table, ensuring effective engagement and satisfaction

Marketing Campaign Manager Aug 2022- May 2023 Create My Content, Delhi India

• Research and analyze target market trends and demographics to develop digital campaigns.
• Manage budget and optimize spending to maximize return on investment.
• Use marketing automation and analytical tools to track and optimise campaigns and provide insights. • Learned Communication and maintained great relationships with stakeholders.
• Developed team communications and information for meetings using digital technology.

Intern May 2021- June 2021 CL Gupta Exports Pvt Limited, Moradabad India

• Worked with marketing team to come up with ideas for digital marketing strategy.
• Learned and used advanced excel to analyze data and resolve issues. • Come up with solutions for efficient cost and transportation of glass.
• Conducted gap analysis to identify areas for improvement in business processes.
• Participated in workshops to capture business requirements and develop business cases.

Summer Intern, March 2021 - April 2021 RT Network and Solutions Pvt Ltd, Kolkata

• Used Google Analytics to form data reports and provide clients with solutions to improve performance in the digital space.
• Compared data of competitive companies to prepare reports with spreadsheets.
• Assisted in development of online marketing campaigns.
• Conducted root cause analysis to identify underlying issues in business processes.
• Participated in workshops to elicit and analyze requirements for IT system development.

Master's degree in Business Analytics and Decision Sciences Sept 2023 – Sept 2024 University of Leeds, UK

Modules: Business Analytics, Effective Decision Making, Consultancy, Machine Learning, Data Visualization, Quantitative Analysis, Data Analytics

Bachelor's degree in Applied Statistics and Analytics July 2019- Aug 2022 Narsee Monjee Institute of Management Studies (NMIMS), India

Modules: Descriptive Statistics, Linear Algebra, Data Science, Risk Management, C++ language, Basics of R, Micro and macroeconomics, IT Fundamentals