Jade Harris

Senior marketing leader and brand builder with extensive experience growing challenger and consumer brands across retail, DTC and international markets. Combines brand strategy, PR, partnerships, experiential and commercial marketing with a highly hands-on approach to turning strong products into bigger, more distinctive brands. Experienced working with founders, retailers and agencies, building integrated marketing functions and making budgets work hard.

Strong interest in sustainability, purpose-led brands and behaviour change.

Consultant at Jade Harris Consulting Ltd (2024 – Present)

• Hunter & Gather- Brand marketing across rebrand, sustainability, retail, PR and brand fame for a founder-led challenger brand. Working across retailer activity, content, campaigns and partnerships to build awareness and strengthen consideration versus better-known competitors.
• Developing PR and earned-media activity as a key growth lever, alongside retailer collaborations, experiential/pop-up activity (Waitrose Food & Drink Festival) and customer activation to make the brand more visible, distinctive and culturally relevant.
• The Tenth Wellness- Owning marketing strategy, planning, organic and paid social, creative direction and launch activity for a premium maternal wellness brand, translating clinical expertise and hospitality into a distinctive consumer proposition.

Head of Marketing at Nutriburst Vitamins (2023 – 2024)

Well-funded start-up, highlighted by dynamic collaboration with the brand founder to bring the vision to life in an entrepreneurial setting; brand growth from £20K a month to 1st year sales £3 million Oversee branding, strategy, lead generation, online presence, PR, and social media channels, playing vital role in NPD pipeline through collaboration with manufacturers, ingredient suppliers, and regulatory bodies. Cultivate distributor relationships to ensure market competitiveness and international brand consistency whilst establishing key performance metrics for informed tactical decisions. Engineer and execute marketing strategy and calendar, driving brand growth and expanding market reach whilst managing diverse team; senior marketing lead, graphic designer, influencer manager, and E-commerce manager.

• Doubled.com and Amazon sales within three months through an upgraded brand, digital and PR approach.
• Developed brand guidelines and delivered the inaugural brand campaign across digital and OOH, supporting distribution growth to 300 ASDA stores and Boots.com.
• Built retailer and partner activity including pop-ups, collaborations and launch support, using trial, visibility and consumer engagement to strengthen retail performance.
• Negotiated signing of first brand ambassador (Mary Earps) and expanded NPD pipeline from vitamin gummies to include an electrolyte hydration range and kids products, tripling product range whilst successfully launching into new retail and international markets.

UK Senior Marketing Manager | Cover: Senior Director of Brand & Marketing | UK Marketing Manager at Kendo Brands (LVMH) (2019 – 2023)

Directed marketing operations for KVD Beauty, OLEHENRIKSEN Skincare and BITE Beauty; combined annual marketing budget of £1.2M, combined annual retail £22M. Led retail marketing strategy across Debenhams, Boots and Sephora, securing co-operative marketing investment and mobilising media and creative agencies to deliver high-impact launches and activations that strengthened brand visibility and retailer performance. Developed local strategy for influencer marketing and PR, managing communication plans to support brand objectives whilst confirming alignment with global teams to meet UK market needs.

• Conducted ongoing pricing analyses and competitor assessments to inform market pricing strategies, leading to successful launch of core products that attained significant market positions.
• Piloted two successful rebranding initiatives and introduced brands to UK market by designing local market strategies that maintained NPD calendar across branding and promotional programmes.
• Achieved position as #1 liquid liner in UK market for KVD Beauty; elevated OleHenriksen to #3 eye cream and #6 skincare brand at Boots.
• Planned and delivered in-store events, roadshows, pop-ups and retailer-led activations to drive trial, visibility and engagement.

Marketing Manager (Maternity Cover) at Balance Me Natural Skincare (2018 – 2019)

Designed brand marketing strategy encompassing target audience identification, objectives, content marketing plans, KPIs, and action plans for each marketing platform. Led PR and influencer strategies by writing press releases, events, and gifting initiatives whilst ensuring in-store execution aligned with brand strategy. Collaborated with E-commerce team to oversee annual promotional and gifting plan, responsible for CRM communications, and influencing PPC and SEO agencies for site performance.

Managed social media strategy for owned channels and enacted paid media campaigns to drive sales and follower growth, actively directing brand partnership programmes for social media exposure. Devised and effected product strategy, including NPD concepts, launch plans, and hero product re-support plans whilst building and managing marketing calendar for cohesive messaging. Built brand reputation and visibility through PR events, partnerships and targeted outreach, resulting in customer loyalty and retention.

Senior Brand Manager at Coty UK (2017 – 2018)

Reported to Head of Marketing, driving vision for Bourjois Paris, managing brand's P&L and A&CP budget across mass fragrance and body care brands. Deployed comprehensive analyses of market data, leveraging insights to inform promotional strategies and co-operating with sales and trade marketing teams for brand launches. Co-ordinated with Influencer Marketing team to amplify NPD activity and promotional calendars, certifying alignment across marketing initiatives and deep dives into consumer insights.

Shaped strategic brand planning and commercial innovations, enhancing product performance and setting FY19 NPD calendar whilst providing insights to drive brand strategies.

• Achieved significant growth for coffret mass fragrance (ADIDAS, David Beckham, Vera Wang), doubling retail forecasts with key retailers and positioning Coty as consumer brand with year-over-year retail revenue increases.
• Led biannual retailer meetings, pitching NPD and promotional programmes directly to buyers across Boots, Superdrug, Sainsbury's, Savers, Tesco and Morrisons, securing buy-in and aligning plans to retailer growth opportunities
• Applied effective measurement tools to assess campaign performance, making data-informed adjustments to improve future marketing efforts and ROI.

UK & IRE Marketing Manager (Unilever) | Australia Marketing Manager at Dermalogica & The International Dermal Institute (1999 – 2016)

Reported to General Manager, evolving local brand plans that realised sustainable business results, sales targets, and brand share objectives. Oversaw development and management of annual brand plan, leading marketing operations, demand planning processes, and confirming monthly forecast accuracy for launches and promotions. Managed company databases across channels, creating strategies for customer acquisition, retention, and rewards, focusing on competitor activity and insights.

Executed national campaigns for brand activity and new product launches, managing brand communications across PR, Influencer, on and offline channels. Delivered conferences, congresses, trade shows, roadshow-style education and one-to-one sessions, working with Sales and Education on integrated calendars and channel activation. Trained and mentored team members to ensure high performance and alignment with brand goals, fostering co-operative and results-driven work environment.

• Collaborating with Sales and Education teams for 360 calendar and campaign implementation

Mini MBA – Mark Ritson via Marketing Week (2025-04)

Bachelor of Business Administration in Marketing and Management – Northern Sydney Institute

Diploma in Nutrition – Shaw Academy