Val Benyon

I'm a senior marketing leader with extensive experience building brands, growing revenue, and leading high-performing, highly valued teams in international environments. I bring a proven mix of commercial acumen, strategic planning and hands-on execution from shaping long-term brand direction to delivering campaigns, product launches, and digital initiatives that drive growth and return on investment.

Head of Marketing & Board Member at Frog Bikes (2016-08 – 2026-03)

Award-winning British children's premium bike manufacturer. As a strategic leader and board member, drove all brand, digital, and channel marketing to extend reach and growth internationally.

• Collaborated with board members and founders as the leadership team to agree and direct the 3 to 5 year business strategy.
• Set global marketing strategy and budget to support ambitious growth and sustainability targets across multiple territories.
• Orchestrated campaigns across digital (SEO/PPC/CRO), email, social, print and events, ensuring consistent brand messaging.
• Led the implementation of a new Magento website; improved customer journey, increasing conversion rate by 28%.
• Implemented Klaviyo and launched segmented email automation flows, capturing lost sales through abandoned browse/basket/checkout.
• Optimised Google Ads and social ads, cutting CPA by 24% while increasing traffic and online sales.
• Established and maintained key partnerships (e.g. Tour de France, Welsh Cycling, USA Cycling, Bikeability and leisure destinations) to expand brand reach among youth and family segments in the UK and Europe.
• Managed a cross-functional team (Up to 7 people in digital, PR, content, events and eCommerce); mentored team and improved productivity.
• Delivered 51% increase in web traffic for the pre-Christmas period December 2024 following the launch of a complex Magento/Alumio/Netsuite integration.
• Initiated D2C sales channel and delivered 68% growth YoY in Dec 2024 via new paid media strategies and Green Friday campaign.
• Achieved 79% growth in opt ins following the introduction of Magento and Klaviyo.
• Reduced marketing CAC by 24% YoY in Dec 2025.

Brand Manager at Frog Bikes (2014-03 – 2016-08)

Led the positioning, branding and marketing for a new co-branded kids' bike range.

• Developed and launched the Team Sky X Frog Bikes branded kids' bike and accessory range, from concept through to global launch.
• Collaborated with Team Sky's brand team and Frog Bikes' company founders to ensure brand alignment and positioning to benefit both brands mutually in extending reach, awareness and revenue.
• Designed multi-channel marketing campaigns (PR, events, digital) around the 2015 launch to maximise media coverage and retailer/consumer enthusiasm.

Marketing Consultant at Freelance Marketing Consultant (2012-10 – 2014-03)

Provided part-time/fractional marketing leadership to SMEs and startups.

• Delivered end-to-end marketing support: brand strategy, digital campaigns, content, events and sales collateral.
• Built annual marketing plans and budgets for clients.
• Executed website projects, email campaigns, lead-gen initiatives and product launch plans.

VP Marketing at Repucom (Now Nielsen Sports) (2012-05 – 2012-10)

Led marketing for Repucom UK & Ireland during the acquisition and merger of SMS and Repucom. Developed and delivered the marketing strategy and plan for the rebrand, including a new office design and launch, website redevelopment, and client/industry events.

Marketing Manager at Sports Marketing Surveys (2011-06 – 2012-06)

Ran the full marketing function in a sports research agency prior to the acquisition by Repucom.

• Managed the website, SEO/PPC, events, press, collateral and lead-generation.
• Notable clients: McLaren, RBS, Wimbledon and Santander.

Marketing Manager at Elateral Ltd (now Brandgility) (2008-05 – 2011-06)

Global marketing lead for a marketing automation SaaS provider.

• Led brand refresh and new website.
• Planned global campaigns (webinars, whitepapers, paid ads).
• Organised client events in the US/UK.
• Main clients: Coca-Cola, SAP, Cisco, New Balance and Mercedes.

Marketing Consultant at It's A New Venture Ltd (Montgomery Exhibitions)

Product Channel Development Manager (HiFi) at Sony UK

European Account Director (Sony Europe) at Complete Group

European Product Manager at Premier Industrial

Technical Support Agent (French and German) at IBM

Marketing Assistant (Power Tool Division) at Robert Bosch GmbH

MiniMBA in Marketing (2026-04 – 2026-07)

BA in French & German Language and Literature with Marketing – University of Strathclyde

Highers in English, French, German, Mathematics and Physics – Castle Douglas High School

Sixth Year Studies in French and German – Castle Douglas High School