James Perrin

Commercial sales and account management professional with 8+ years' experience across travel, events, media and retail. Proven success managing the full sales cycle, developing long-term client relationships and driving revenue growth through consultative selling and exceptional customer service. Experienced in CRM management (Zoho), pipeline development, commercial analysis and cross-functional collaboration.

Recognised for building customer loyalty, improving business processes and consistently delivering outstanding client experiences.

Sales Specialist at Love Velo (2023-08 – Present)

• Managing the full sales cycle from enquiry to booking, consistently converting qualified leads into high-value cycling holiday bookings.
• Designing bespoke cycling holidays tailored to customer requirements, providing expert advice throughout the sales journey.
• Developing long-term client relationships that increased repeat bookings and customer referrals.
• Analysing customer feedback and market trends to identify commercial opportunities and support new product development.
• Collaborating with overseas suppliers and destination management companies to deliver seamless travel experiences.
• Maintaining accurate CRM records and sales forecasts, enabling effective reporting and informed commercial decision-making.
• Consistently achieve outstanding customer feedback, earning numerous 5-star Trustpilot reviews.
• Identifying opportunities to improve internal processes, contributing to more efficient operations and an enhanced customer experience.

Campaign & Project Manager at RVM Sound (2022-01 – 2023-07)

• Developed relationships with prospective clients and identified new commercial opportunities.
• Produced KPI reports that informed future marketing strategy and campaign optimisation.
• Identified new business opportunities through client outreach and relationship development.

Account Manager at AAJA (2019-08 – 2021-12)

• Managed a portfolio of client accounts, maintaining strong relationships while delivering promotional campaigns across digital platforms.
• Produced audience and engagement reports using performance metrics.
• Built relationships with presenters, DJs and industry partners to support business growth.
• Monitored live broadcasts, resolving technical issues and maintaining high production standards.

Event Programme Manager at Set One Twenty (2017-08 – 2019-07)

• Planned and delivered a successful programme of live events across London.
• Managed artist logistics, ticketing platforms and event administration.
• Planned and optimised advertising campaigns to maximise ticket sales.
• Built strong relationships with venues, suppliers and booking agencies to ensure successful event delivery.

Sales & Marketing Assistant at Adaptor Clothing (2015-08 – 2017-06)

• Managed relationships with key retail partners including Fred Perry, Dr. Martens and Peter Werth.
• Analysed sales performance across multiple e-commerce platforms to identify commercial trends.
• Supported product launches, pricing updates and sales reporting across online channels.

Foundation Degree in Photography – Leeds Metropolitan University (2012 – 2014)

Level 3 BTEC in Photography – Cambridge Regional College (2008 – 2010)

National Certificate in Business – Saffron Walden County High School (2007 – 2008)