Jamie Underwood

Motivational and results driven retail leader with extensive experience managing high‑performing stores across Poundland, Peacocks, Store 21 and EWM. Known for delivering exceptional customer experience, strong commercial results and developing engaged, capable teams. Described as "Successful, motivational and driven" and recognised for a "can-do attitude to always succeed", consistently improving store performance through effective leadership, operational excellence and a strong focus on people, product and process.

Store Manager - Poundland Ltd

(2021-03)

• Lead and inspire the store team to deliver excellent standards and customer service.
• Full responsibility for store performance, KPIs, compliance and operational delivery.
• Oversee stock control, replenishment, merchandising and daily store routines.
• Provide regional support, running the area during manager absence and assisting neighbouring stores.
• Conduct investigations, consultations and support stores affected by closure.
• Organise and support Pride events in Birmingham, Manchester and Hinckley.

Assistant Store Manager - Poundland Ltd

(2017-11 - 2021-03)

• Supported the Store Manager with daily operations, staff development and KPI achievement.
• Ensured high standards of merchandising, replenishment and customer service.
• Assisted with regional cover and store support when required.

Manager Designate - Store 21 - Swadlincote

(2015-08 - 2016-10)

Store Manager - Store 21 - Erdington

(2014-12 - 2015-08)

• Supported staff training and collaborated with the Regional Manager on stock packages for a new store.
• Increased predicted turnover by £200k through strong commercial focus and operational improvements.

Store Manager - Peacocks - Shirley

(2014-05 - 2014-11)

• Opened the new Shirley store from setup to launch.
• Recruited and trained the full team, ensuring strong standards from day one.

Store Manager - Peacocks - Bilston (EWM)

(2012-09 - 2014-05)

• Managed KPIs, product knowledge and key sellers to drive sales and hit targets.
• Reduced stock loss by 2% compared to previous results.
• Provided support to other stores without managers.

Assistant Manager - Peacocks - Wolverhampton (EWM)

(2012-06 - 2012-09)

Store Manager - Peacocks - Coventry

(2008-08 - 2012-02)

Full responsibility for store operations including payroll, budgets, P&L, KPIs and staff development. Made redundant due to administration.

• Produced rotas 4–6 weeks ahead based on manpower planning and sales forecasts.
• Delivered high standard merchandising across Ladies, Men's and Kids using VM guidelines.
• Increased accessories department sales by £30k through strategic replenishment.
• Achieved weekly compliance scores of 90–97%.
• Conducted daily floor walks, action plans and deployment planners.
• Completed stock takes and supported external stocktaking teams.
• Trained staff in merchandising, fire safety, induction, competency reviews and new store openings.

Store Manager - Peacocks Stores Ltd - Coventry Central 6

(2008-04 - 2008-07)

Store Manager - Peacocks Stores Ltd - Nuneaton

(2007-11 - 2008-03)

Assistant Manager - Peacocks Stores Ltd - Beaumont Leys

(2007-03 - 2007-10)

Assistant Manager - Peacocks Stores Ltd - Coventry

(2006-12 - 2007-03)

Assistant Manager - Peacocks Stores Ltd - Hinckley

(2004-01 - 2006-11)

Assistant Manager / Sales Assistant - Sapcote Garden Centre / Peter Plant Garden Centre

(1991-04 - 2003-12)

English, Maths, Home Economics, Science - John Cleveland College, Hinckley

Mount Grace High School, Hinckley