Career History
Marketing Country Manager Netherlands & Belgium at Fisher Investments | London. 11/2022 – Present
Fisher Investments is a private, independent wealth management firm that offers a broad range of investment management strategies for high-net-worth individuals and institutions.
- Delivering on country specific marketing goals and collaboratingwith other Global Marketing teams
- Setting and ensuring budgets are adhered to on a monthly and yearly basis
- Supervising Marketing Associate, and/or Intern and hires and train team as necessary
- Working with digital strategy to secure social media content and develop social media strategies
- Managing vendor relationships and negotiates media contracts with new and existing vendors e.g. media agencies, list brokers and publishers. Making key decisions regarding monthly media lineup
- Sourcing and negotiating prospect data lists from brokers, makingcreative selection and analyzing performance for online and offline marketing
- Coordinating with various Global Marketing resources to optimize and develop landing pages to increase conversion rates, new content for local websites and branding/PR efforts
- Ensuring accurate tracking of results and attribution, and work with Global Marketing Data and Analytics teams
- Coordinating with Content team and fulfillment to create a relevant range of marketing offers
Head of Partnerships at ParcelHome | London.12/2021 – 10/2022
ParcelHome is the leading global provider of multi-carrier accessible personal package boxes. It produces digital parcel boxes to improve online shopping experience by increasing the first delivery success rate and enabling return and sending of packages from home in a cost-effective way.
- Identified new partnerships in the Benelux and the UK with both buyers and resellers of ParcelHome technology and products
- Developed new partnerships and built meaningful relationships to be on ParcelHome’s platform app as well as advertisement collaboration through website offers, online newsletters and print inserts
- Worked on the PR strategy in conjunction with team members
- Created Marketing materials including input in the communication strategy
- Created and implemented social media campaigns and email campaigns via Klaviyo
- Managed the ParcelHome website and social media channels
⇒ Enjoyed managing a team of three members and achieved the highest record in the company for finding and acquiring new partnerships within 9 months.
Marketing & PR Manager/Merchandise Buyer at City Silks | London&Amsterdam06/2013 – 12/2021
City Silks is a Dutch business supplying Indian Fashion and Accessories across the Netherlands. It employs approx. 40 people, runs numerous events each year and has been trading for 30+ years.
- Built up City Silks’ brand through successful PR & Marketing campaigns coupled with key decisions across merchandising
- Curated seasonal Marketing campaigns & created successful social media campaigns across Instagram and Facebook
- Analysis of sales trends, reviewed merchandise assortment, customer segmentation, sizing, key preferences, price point analysis, store footfall and demographics in order to make key offshore buying decisions in India
- Extensive Event Planning: events included photo shoots, fashion shows, concerts, musicals, exhibitions and cultural fairs This covered everything from event booking, contract signing and collection of fees to event promotions
- Managed new supplier onboarding and created key alliances to expand business merchandise offering
- Explored new market segments, distribution channels and third-party retail partners to expand the business’ sales network in both The Netherlands and the UK
⇒ Fashion business: Enjoyed managing a team of five members and was a key decision maker for merchandising on business trips to India.
⇒ Events: Led multiple events in The Netherlands and Belgium, one being a huge project (concert) resulting in an attendance of 4,000 people in Ahoy Rotterdam in The Netherlands
