Jess Pedder

Senior data visualisation and insights professional specialising in Tableau, dashboard UX and the translation of complex data into intuitive analytical experiences. Combines deep technical understanding of SQL, data modelling and modern data platforms with strong visual design, stakeholder engagement and business understanding. Experienced in owning enterprise Tableau environments, defining visualisation standards and designing reporting that helps users move beyond static KPIs to ask better questions and make informed decisions.

Data Engineer / Insights Leadership Responsibilities at Brother Ltd (2025-07 – Present)

• Define and drive visualisation and reporting standards, improving consistency, usability and insight across business reporting.
• Transform standard reporting into engaging, insight-led analytical experiences that enable stakeholders to ask better questions and make more informed decisions.
• Apply UX and information-design principles to dashboard development, considering visual hierarchy, navigation, cognitive load and the way users move from headline KPIs into supporting detail.
• Taking on leadership responsibility for the Insights team, while remaining hands-on across visualisation and BI
• Working across Azure, Matillion, Snowflake and Tableau
• Designing dimensional and semantic-layer models
• Leading KPI and management-information frameworks
• Translating ambiguous stakeholder requirements into reporting products
• Supporting BI strategy and self-service adoption

Lead Data Visualisation Engineer at Home Bargains (2022-01 – 2025-06)

• Led Tableau strategy for an enterprise environment supporting around 230 users, 90 groups and 50 workbooks
• Designed and managed interactive dashboards using UX/UI and visualisation best practice
• Led process-design and data-maturity initiatives
• Mentored and trained colleagues in analysis, SQL, data modelling and Tableau
• Identified compute and platform optimisation opportunities, delivering around £36k annual savings
• Designed a Tableau health-check dashboard that surfaced failed dataset refreshes, disk capacity and platform issues at a glance, enabling the team to prioritise effectively, resolve issues proactively and improve overall output.
• Owned Tableau administration and governance across users, groups, content structure, performance, support and deployment standards
• Worked with Product, Data Science, Engineering and business stakeholders

Data Warehouse Developer at Specialist Motor Finance (2021-01 – 2022-12)

Lead developer on migration and integration work covering scope, requirements, planning, delivery, risk management and post-release support.

Data Specialist at Inspiring Travel Company (2016-01 – 2021-12)

Led data and reporting projects across Tableau, Matillion, AWS data-platform implementation, server migration and reporting overhaul. Improved consistency, utilisation, security, collaboration and scalability of the data estate. Managed and trained data-team colleagues.

Trainee Database Administrator at Shop Direct (2013-01 – 2016-12)

Supported a high-volume retail data environment using Teradata. Data gathering, manipulation, access administration and automated Excel reporting.

PA, administration, events, production and buying roles at Nameless / Dent Medical Group / Salonlines (2006-01 – 2013-12)

Developed organisation, stakeholder communication, prioritisation and commercial awareness.

GCSEs in Maths, English, Science, Food Tech and IT