John Swanson
Seasoned publishing professional with proven track record in editing, writing, content management, production coordination, and content strategy.
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About
Seasoned publishing professional with proven track record in editing, writing, content management, production coordination, and content strategy. More than 15 years' experience collaborating with a wide range of stakeholders to deliver effective, targeted messaging via digital content.
Experience
Marketing Content Manager at CONCERTAI (2023-12 – 2025-10)
Oversaw the development, strategy, execution, and optimization of sales and marketing communications assets for a leading provider of AI and real-world data (RWD) solutions for the healthcare and life sciences industries.
- Oversaw the development, strategy, execution, and optimization of sales and marketing communications assets for a leading provider of AI and real-world data (RWD) solutions for the healthcare and life sciences industries.
- Coordinated the rollout of a wide range of digital and print assets, including websites, social media campaigns, email campaigns, press releases, brochures, sales presentations, product fact sheets, documentation, white papers, and blogs. Managed content using HubSpot and SharePoint CMS.
- Collaborated with teams across the company, including management, sales, and regulatory affairs, to ensure timely, accurate, and strategic messaging.
- Managed corporate messaging across three distinct brands (ConcertAI, TeraRecon, and CancerLinQ), ensuring cohesive strategy and brand alignment.
Technical Content Manager at IBM DEVELOPER (2017-07 – 2023-05)
Developed, wrote, edited, and published software development training materials and digital content.
- Developed, wrote, edited, and published software development training materials.
- Content included web-based articles, tutorials, blogs, code patterns, and videos.
- Updated websites using WordPress CMS.
- Developed content strategy and demand generation to effectively engage target audience.
- Collaborated with writers, editors, and product marketing teams.
Digital Content Editor at IBM DEVELOPER COMMUNICATIONS (2014-11 – 2017-06)
Developed, wrote, and edited targeted email communications for developer audience promoting IBM events and resources.
- Developed, wrote, and edited targeted email communications for developer audience promoting IBM events and resources.
- Collaborated with marketing and developer relations to ensure effective messaging.
Digital Content Developer at IBM ISV & DEVELOPER RELATIONS (2012-11 – 2014-10)
Developed, wrote, and edited internal communications highlighting IBM Sales success stories.
- Developed, wrote, and edited internal communications (WinWires) highlighting IBM Sales success stories.
- Worked extensively with sales and marketing teams to craft accurate, effective messaging.
Education
B.A. in Journalism/English – UNIVERSITY OF MASSACHUSETTS
