Jonathan Booth

Commercially driven sales and operations leader with 20+ years' experience delivering revenue growth, improving customer retention, and leading high-performing teams across retail and fitness sectors. Proven track record of driving sales through consultative selling, upselling high-margin products, and implementing effective commercial strategies. Highly skilled in influencing customer decisions, analysing performance data, and leading teams to exceed targets.

Now seeking to transition into a dedicated sales-focused role where I can apply my commercial expertise and relationship-building skills to drive measurable revenue growth.

Store Manager - Sweatband.com - Milton Keynes

(2024-06 - 2026-04)

Key Impact: Enhanced customer spend and engagement through consultative sales approach

• Drive in-store and phone-based sales, promoting high-margin products to maximise revenue
• Increase average transaction value through effective upselling and product recommendations
• Deliver strong customer service, improving repeat business and loyalty
• Manage stock, merchandising, and store standards to optimise sales performance
• Support team productivity through rota management and on-floor leadership

Operations Manager - Liscombe Health Club

(2022-06 - 2024-02)

Key Impact: Improved membership acquisition and retention through targeted campaigns and customer engagement

• Managed full commercial performance including sales, revenue, and customer experience
• Designed and executed sales and marketing initiatives to drive membership growth
• Analysed sales performance, market trends, and competitor activity to identify opportunities
• Built strong relationships with stakeholders and delivered performance reporting

Operations Manager - Everyone Active

(2020-10 - 2021-04)

• Delivered operational and sales performance against KPIs and revenue targets
• Improved team effectiveness and customer conversion rates

General Manager - The Gym Group - Watford & Northampton

(2017-07 - 2020-04)

Key Impact: Delivered sustained revenue growth across multiple locations. Increased team sales performance through structured KPI management and coaching

• Held full P&L responsibility, driving revenue growth and site profitability
• Developed and delivered sales strategies including promotions and pricing
• Analysed and forecasted revenue performance to identify growth opportunities
• Led, coached, and developed teams to consistently exceed targets

Assistant General Manager - The Gym Group - Luton

(2015-05 - 2017-06)

Key Impact: Consistently exceeded revenue targets through strong leadership and sales focus

• Responsible for achieving monthly, quarterly, and annual revenue targets
• Led personal training sales function, driving performance and profitability
• Coached team to improve sales conversion and customer engagement

Regional Fitness Manager - Fitness First / Fitness Exchange - London

(2002-10 - 2013-12)

Progressed through 8 promotions into senior regional leadership role. Key Impact: Delivered consistent revenue growth across multiple sites. Built and developed high-performing management teams

• Managed multiple locations with full responsibility for sales and profitability
• Set revenue targets and supported managers to achieve commercial goals
• Led regional initiatives to improve sales performance and retention

BSc (Hons) - Sport Studies - University of Teesside

NVQ Level 2 - Retail Operations

BTEC National Diploma - Sport Science

AS Level - Psychology