Rico Sangha

Commercial sales leader with 15+ years of B2B experience spanning logistics, recruitment, manufacturing, energy and technology-led services. Track record in national sales strategy, multi-site people leadership, profitable growth and complex corporate new-business acquisition. Combines hands-on enterprise selling with team development, pricing and commercial negotiation, senior stakeholder engagement and disciplined forecasting.

Experienced in building practical AI-enabled prospecting processes to improve sales efficiency.

Selected commercial impact: Improved profit by 27% across a five-branch recruitment business while leading five branch managers and a 30-person organisation. Contributed to approximately £1m year-on-year growth in Kärcher UK direct B2B sales through commercial execution, pipeline development and pricing. Previously reported an annualised 2.1m-parcel new-business run rate at Evri against an approximately 1m-parcel first-year target; historical performance, not a current live-volume claim.

Designed an AI-assisted prospecting workflow for researched, deduplicated leads and tailored outbound activity.

Senior Corporate Sales Manager at Evri (2024-12 – Present)

• Own end-to-end acquisition of corporate ecommerce and retail customers, from strategic prospecting and discovery through commercial negotiation and onboarding.
• Develop domestic and international parcel and returns propositions, aligning pricing, operational capability, integrations and customer requirements.
• Engage senior stakeholders across procurement, finance, operations and technology to shape commercially viable solutions and secure new business.
• Build and forecast self-generated opportunity pipelines; coordinate delivery with technology, finance, operations and marketing teams.
• Developed an AI-supported research and outreach process to improve prospect qualification and sales productivity.

Sales Director at New Recruits Professional Services Ltd (2023-04 – 2024-12)

• Led national B2B commercial strategy across five branches, directly managing five branch managers and providing leadership to a 30-person organisation.
• Delivered 27% profit growth across the branch network through structured sales training, clearer commercial direction and marketing support.
• Directed business development, market positioning and performance improvement across multiple customer sectors.
• Used competitor intelligence to inform pricing and negotiated supplier agreements while overseeing contract compliance.

Sales Manager at Kärcher (2021-04 – 2023-04)

• Contributed to approximately £1m year-on-year growth in UK direct B2B sales through new-business development, pipeline management and pricing strategy.
• Led regional commercial activity, including sales targets, budget oversight, pipeline review and performance coaching.
• Developed dealer and vendor relationships, using customer and market insight to identify growth opportunities.

Business Development Manager at New Recruits Professional Services Ltd (2018-01 – 2021-04)

• Generated new B2B opportunities, built pipeline and supported commercial campaigns and onboarding of new sales colleagues.

Branch Manager at New Recruits Professional Services Ltd (2015-10 – 2018-01)

• Managed branch sales performance, team development, operational standards and compliance.

Business Development Manager at SourceOne InfoTech Solutions, Dubai (2014-06 – 2015-10)

• Won business across GCC markets and negotiated commercial agreements with corporate customers.

Sales Manager at British Gas Business (Centrica) (2012-09 – 2014-06)

• Developed corporate energy business, including complex multi-site customer portfolios.

Sales Team Leader at MEM Consumer Finance Ltd (2009 – 2012-09)

• Coached inbound and outbound sales teams and introduced performance reporting disciplines.

BTEC National Diploma in Information & Communication Technology – Banbury College