Jonathan Garcia

Experienced and results-driven sports executive with over 28 years of leadership experience in football development, sports performance, higher education, academy management, coach education, and strategic programme delivery. Proven track record of leading football academies, managing multidisciplinary teams, developing elite player pathways, securing grant funding, overseeing major facility developments, and delivering successful partnerships with governing bodies, educational institutions, and professional football clubs. Recognised for building sustainable sporting environments, driving organisational growth, managing significant budgets, and developing programmes that achieve success from grassroots participation through to international representation.

Sport Performance Manager at Coleg Sir Gar (2023-01 – Present)

• Lead sports performance strategy across multiple programmes.
• Manage a team of 8 staff members.
• Responsible for budgets exceeding £100,000.
• Deliver commercial projects and income-generation initiatives.
• Manage partnerships with public and private sector organisations.
• Oversee compliance, reporting, health & safety, and quality assurance.

Director of Academy / Head of Coaching at Carmarthen Town AFC (2012-01 – 2018-12)

• Lead football operations and academy strategy.
• Manage a coaching and support workforce of 28 staff.
• Develop coaching philosophy and player development pathways.
• Oversee recruitment, staff development, and performance reviews.
• Generate sponsorship and commercial partnerships.
• Manage football budgets and operational planning.

Director of Football / Head of Coaching at Llanelli Town AFC (2019-01 – 2026-05)

• Lead football operations and academy strategy.
• Manage a coaching and support workforce of 28 staff.
• Develop coaching philosophy and player development pathways.
• Oversee recruitment, staff development, and performance reviews.
• Generate sponsorship and commercial partnerships.
• Manage football budgets and operational planning.

Head of Football & Higher Education Lecturer at University of Wales Trinity Saint David (2021-01 – 2023-12)

• Established and led a new university football academy.
• Delivered degree programmes in Football Coaching and Performance.
• Developed strategic partnerships and recruitment pathways.
• Managed programme development and quality assurance.

Director of Football at Coleg Sir Gar Football Academy (2006-01 – 2021-12)

• Developed one of Wales' leading college football programmes.
• Managed recruitment, coaching staff, and player development.
• Led performance pathways linking education and elite sport.
• Delivered sustained national success and programme growth.

Assistant Manager at Welsh Schools FA U18 National Team (2015-01 – 2023-12)

• Represented Wales at international tournaments.
• Supported elite player development and talent identification.
• Contributed to national team success and performance planning.

Assistant Manager at Welsh Colleges FA U19 National Team (2012-01 – 2023-12)

• Represented Wales at international tournaments.
• Supported elite player development and talent identification.
• Contributed to national team success and performance planning.

Level 4 Diploma in Leadership and Management in Leadership and Management (2017-01 – 2019-12)

PGCE (Further Education) in Further Education (2010-01 – 2012-12)

HND Sport, Coaching & Youth Development in Sport, Coaching & Youth Development