
Jonny Smith
Experienced Business Development & Account Manager
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About
Outgoing determined individual who is currently taking a break from my full time role in cyber security sales so looking for some part time work
Experience
Senior BD Manager at Anvil (Part of Fidelity Group) (2025-07 – Present)
Anvil is a business management software platform specifically built for telecoms and MSP providers in the UK. Its main features include CRM, billing & ticketing features. Here my role was focused on bringing in new business through mainly cold calling but also email and linked in. I would typically be making 50-60 calls per day targeting C level executives. The role was full 360 so dealt with the whole process from initial outreach to contract completion.
- Hit/ exceeded target every month apart from one with best month being 180% over target
Senior BD Manager/ Account Manager at Demand Exchange (2023-02 – 2025-07)
Demand Exchange is an advanced syndication platform that helps B2B enterprise companies distribute their content across a network of vertically aligned websites to boost their sales pipelines, increase their revenues and reduce their costs.
- Full 360 role from booking meetings from cold to then closing
- Typically speaking with C suite executives in companies typically 500 employees +
- Key achievement here was closing a 5 figure deal in the space of 2 weeks from cold outreach
- Would manage any account I won with main objective to upsell over a period of time
Senior Business Development Manager at Zivver (2022-06 – 2023-02)
Zivver is the effortless, smart, secure, digital communications platform, powering the next generation of secure communications. With the hyper acceleration of digital transformation, regulatory reforms and hybrid work, we all need a modern secure communications platform that is highly usable, empowering secure work with maximum effectiveness and minimal disruption. This was a full 360 role generating my own leads and meetings, pitching the software to prospects through to closing.
- Prospects were generally C level executives in both private and public sector
- Noticeable achievements was exceeding my target by 200% in the first 3 months
Partnership Sales Manager at Trust ID (2021-11 – 2022-05)
TrustID is a leading provider of electronic document validation solutions that help public and private sector clients. In this role my main focus was developing professional relationships with a mixture of public sector organisations such as various NHS trusts and the Metropolitan Police as well as private sector companies such as ATS businesses. It is a full 360 sales role with generating my own leads all the way through to pricing negotiation and ultimately closing C level executives.
- Successfully on boarded numerous public sector organisations such as the NHS and national council services as well as private sector firms
- Maintained a consistent flow of weekly meetings booked from cold outreach in order to pitch the product and service to prospects
- Am in charge of the full 360 sales cycle
Senior Business Development Manager at ISMG (2020-03 – 2021-11)
ISMG is the world's largest media organization devoted solely to the cybersecurity industry. With over 30 global media sites covering industries such as finance, government and healthcare.
- Bringing on new accounts who had never previously worked with ISMG
- Annual target of $500k to be achieved by outreach over the phone, Linked In, Email and face to face meetings
- Booking meetings and pitching to C level executives across a variety of company size
- Responsibility for maintaining strong professional relationships with these individuals to achieve repeat business in the future
- Working closely with the in house editorial team to ensure each client's needs where met for their marketing campaign
- Regular training requirements around the company's solutions
- PROSPECT PITCH PROCESS. Had a consistent flow of the number of meetings I was booking from cold each week averaging around 10 per week
- SALES SUCCESS. Consistent ability to meet and beat all targets set. Noticeable client brought on was Crowdstrike
Business Development Manager at Cognism (2016-07 – 2020-03)
Cognism is a prospecting and lead generation software helping businesses find and deliver new revenue, faster. Here my role was focused on identifying businesses with an outbound sales process to introduce Cognism's software and ability to enhance the sales process. Businesses I targeted ranged from small/ medium size through to FTSE100 companies. Once I had won the account, I would then manage the account.
- Noticeable achievements here included hitting/ exceeding my targets every month aside from 2
- Average deal sizes ranged from £10k - £30k
Business Development Manager at Twelve Guardians (2014-08 – 2016-06)
Twelve Guardians is a music/ TV production company who when I joined were in the middle of a multi-million-pound cartoon series for the teenage market in China. My main task here was generating new investment through cold/warm calling businesses and individuals looking for a long term investment. On average I would be making between 60- 80 calls a day.
The aim was to schedule a meeting with a senior advisor to pitch the product, budget and projected outcomes to them with the hope of an investment at the end.
- My KPI's were based on the amount of calls to meetings attended
- I hit and often exceeded these with missing it once
Education
A Levels – Shiplake College (2012 – 2014)
GCSE – Bradfield College (2009 – 2012)