Kalgi Shah

Curious, data-driven, and passionate about building products that people love. I bring over six years of experience helping digital businesses from startups to global brands optimize user journeys, boost engagement, and drive revenue. With a background in analytics and experimentation, I thrive at the intersection of user insight, product strategy, and delivery. Now, I’m excited to bring that energy into the gaming world and grow as a product manager.

Optimization Consultant

Webtrends Optimize · UK · Feb 2022 – Present

• Lead experimentation for clients across SaaS and eCommerce, from idea to implementation.
• Work closely with designers and developers to test new features, refine UX, and improve monetization.
• Use data, user feedback, and behavioral insights to shape hypotheses and prioritize what to build next.
• Build wireframes and test variants using visual editors and custom JavaScript/CSS.
• Collaborate with client success teams to align on goals, manage delivery, and ensure measurable impact.
• Delivered successful experiments for brands like BBC, Capita, and MyTutor, improving conversion and retention.

ConvertCart · India · Feb 2021 – Jul 2021

• Managed 12+ client accounts, aligning CRO strategies with business goals and product roadmaps.
• Ran 30+ campaigns in six months, achieving consistent revenue uplifts and improved user engagement.
• Led stakeholder meetings and quarterly reviews, translating insights into actionable product ideas.

ConvertCart · India · Feb 2020 – Feb 2021

• Partnered with product and engineering teams to define testable hypotheses and build data-backed features.
• Developed predictive models to estimate test success and timelines, improving delivery efficiency by 40%.
• Helped clients boost conversion rates by ~10% through smarter targeting and UX improvements.

Edureka · India · Jul 2018 – Feb 2020

• Launched a community Q&A platform that scaled traffic 60x and engagement 30x.
• Created SEO content and collaborated with product teams to identify new feature opportunities.
• Mentored junior team members and contributed to product marketing initiatives.

Yellow.ai · India · Apr 2017 – Jun 2017

• Designed conversational flows and improved chatbot logic based on user testing and feedback.

Masters in Business Analytics, Queen's University Belfast 

Sep 2021 – Sep 2022 | Northern Ireland 

• Technical and business skills developed: Performing descriptive, prescriptive, and predictive analytics making use of various tools such as R studio, Knime, SAS, and Python. 
• Building Business Intelligence dashboards in Tableau, Power BI for visualizing data and driving business insights. 
• Data-Driven Decision leveraging Mixed Integer Linear Programming model, Binary Integer Programming models, Analytical hierarchy process, and Metaheuristics models to optimize key performing indicators while minimizing risk and their implementation in R. 
• Marketing Analytics which included Principal Component Analysis, K-means clustering, Linear/Logistic Regression, and price optimization.