Nick Ranga

CRO and experimentation specialist with 6+ years of hands-on experience owning optimisation programmes end to end - from insight-driven ideation and hypothesis creation through to prioritisation, build, QA, measurement, and next step recommendations. Proven track record delivering commercial success through structured A/B and multivariate testing programmes, with hands-on experience using Optimizely and VWO across high-traffic consumer-facing digital platforms. Data-driven throughout, using web analytics, user research, and behavioural data to turn qualitative and quantitative insight into conversion-centric digital strategies.

Strong understanding of UX principles and how content, design, and journey decisions interact to drive or suppress conversion. Experienced maintaining optimisation roadmaps, conducting regular competitor analysis, and applying learnings across the organisation to drive continuous process improvement.

CRO Lead and Product Owner at FinAffiliates (2023-02 – Present)

• Owned the optimisation roadmap across three consumer-facing digital platforms, managing end-to-end delivery of experimentation activity including prioritisation, hypothesis creation, test briefing, stakeholder sign-off, QA, measurement, and next step recommendations.
• Conducted regular competitor analysis and industry benchmarking to identify optimisation opportunities, staying abreast of best practice and feeding insights into the hypothesis pipeline.
• Used GA4 and Hotjar to analyse qualitative and quantitative user data, evaluate user segments and audiences, and translate behavioural insight into conversion-centric digital strategies and online experiences.
• Drove continuous process improvement across the optimisation programme - refining insight-driven ideation, business prioritisation, UX execution, build and QA processes, and reporting and communications to improve the quality and velocity of testing activity over time.
• Tracked and maintained a full record of all optimisation activity, hypotheses, outcomes, and learnings, ensuring insights were applied systematically across the organisation rather than sitting in individual test reports.
• Built and iterated on landing pages, conversion flows, and digital journeys directly using HTML, CSS, and AI-assisted development, with strong attention to UX and content decisions that affected conversion performance.
• Grew acquisition funnel performance to 400 to 500 referral clicks and 100 new email subscribers per month through continuous insight-driven optimisation.

CRO and Data Specialist (+ Product Owner) at Catena Media (2020-06 – 2023-02)

• Owned the CRO and experimentation programme across multiple high-traffic consumer-facing digital platforms, delivering end-to-end optimisation activity using Optimizely, VWO, and Google Optimize with a proven track record of commercial success.
• Maintained and prioritised the optimisation roadmap, managing hypothesis creation, test briefing and sign-off with commercial and technical stakeholders, QA, measurement, and clear next step recommendations grounded in data.
• Applied knowledge of user research, web analytics, and user segmentation to the optimisation process, using GA4, GTM, and Hotjar to evaluate qualitative and quantitative insight and turn it into conversion-centric digital strategies.
• Rebuilt a key acquisition journey from near-zero conversion to a sustained 15 to 20 percent conversion rate through structured insight-driven ideation, rigorous testing, and iterative optimisation. Still drives over 50 percent of total site conversions three years later.
• Conducted ongoing competitor analysis across the portfolio, identifying where competitor experiences were outperforming and translating those insights into hypotheses and test ideas prioritised by commercial impact.
• Drove continuous improvement of optimisation processes across the team, improving how insights were generated, how tests were prioritised, and how outcomes were communicated to stakeholders.
• Produced and maintained clear reporting and communications on optimisation activity and commercial outcomes, ensuring stakeholders understood what was tested, what was learned, and what the impact was.

Operations Specialist at Catena Media (2019-03 – 2020-06)

• Supported digital and commercial teams with performance reporting, data analysis, and operational coordination across multiple concurrent digital platforms.

Payments and Fraud Analyst at ComeOn Group (2012-07 – 2019-03)

• Developed strong analytical and commercial performance capabilities across seven years in a regulated financial services environment, with experience building KPI frameworks and delivering data-driven insights to operational and commercial stakeholders.

MA in Fine Art – University of Wolverhampton (2007 – 2009)

BA in Fine Art – University of Wolverhampton (2003 – 2006)

A-levels

GCSEs in English, Maths and Science