Kate Young

Resourceful Multi-Channel Marketer with experience in planning and executing integrated campaigns across social media, email, and websites. Proven ability to manage end-to-end social media strategy for platforms like TikTok and Instagram, including content creation, scripting, filming, and editing. Skilled in website optimisation via CMS, developing targeted email campaigns, and crafting SEO-optimised copy.

Adept at competitor analysis, trend monitoring, and campaign performance evaluation to drive brand growth and audience engagement.

Multi-Channel Marketer at Express Brands (Tuf Wear & Express Trainers) (2024-10 – Present)

• Led integrated multi-channel marketing campaigns across email, website, and social media to foster brand growth and enhance customer acquisition.
• Directed end-to-end social media strategy for Instagram and TikTok, encompassing trend research, scripting, filming, and editing to produce high-engagement, brand-aligned content.
• Oversaw website optimisation via CMS, managing the design of homepage banners and content enhancements to elevate the visual customer journey.
• Developed targeted email marketing campaigns, scrutinising performance metrics such as open rates and CTR to refine segmentation and optimise future outreach.
• Authored SEO-optimised product descriptions and compelling marketing copy, ensuring a consistent brand voice to improve organic visibility and conversion rates.
• Conducted competitor analysis and monitored digital trends to implement actionable insights, maintaining brand content relevance in a competitive landscape.
• Collaborated with internal teams to lead product photography and visual asset creation, upholding a premium aesthetic across all digital touchpoints.
• Utilised platform analytics to evaluate campaign effectiveness, identifying emergent opportunities to improve overall marketing performance and audience engagement.

Server at Frankie & Benny's (2023-04 – 2024-10)

• Provided high-quality customer service within a bustling, target-driven setting, cultivating strong rapport with a diverse clientele.
• Managed multiple tables concurrently, effectively prioritising tasks while upholding accuracy and meticulous attention to detail.
• Communicated confidently with customers to ascertain their needs and guarantee a positive dining experience.
• Addressed customer queries and resolved issues professionally, maintaining a calm and solution-oriented approach.
• Worked collaboratively with team members to ensure seamless service delivery and achieve collective team targets.
• Demonstrated resilience and adaptability within a fast-paced operational environment.

GCSEs – Jarrow Comprehensive School (2017-09 – 2022-06)

A-Levels – Newcastle Sixth Form College (2022-09 – 2024-06)