Madi Cartlidge

Digital communications and marketing professional with experience turning complex information into clear, engaging content across social media, websites and email. Skilled in content planning, audience segmentation, website management, analytics and visual storytelling using Adobe Creative Suite and Canva. A collaborative, audience-focused communicator with experience supporting diverse teams, adapting messages for specific audiences, and using performance insights to improve engagement.

Marketing Executive at AID Fuel Oils Group (2025-01 – Present)

• Deliver audience-led digital communications across social media, email and websites for a multi-sector fuel and energy business, working with colleagues across sales, operations and customer service to translate complex information into relevant, engaging content.
• Manage company websites, digital content and customer journeys.
• Create and deliver email marketing campaigns, newsletters and CRM communications.
• Design graphics for social media, print, exhibitions, vehicle livery, and signage.
• Lead exhibition and event marketing, including Staffordshire County Show, ESS Expo and UK Construction Week.
• Support sales teams through campaign development, lead generation and customer retention activity.
• Produce photography, video and social content across multiple platforms.

Marketing Executive at AID Fuel Oils Group (2025-01 – Present)

Key Achievements

• Delivered the restructuring of the company website, expanding the visibility of its product portfolio and creating clearer journeys for domestic, agricultural and commercial customers.
• Planned and executed marketing campaigns for fuel cards, renewable diesel (HVO), lubricants, and AdBlue products, improving average email open rates by approximately 20% by replacing broad sends with smaller, more targeted campaigns tailored to specific customer groups.
• Managed marketing activity for multiple trade exhibitions and industry events.
• Designed and implemented branded vehicle graphics, exhibition stands and promotional materials.
• Increased follower numbers across all company social media platforms by approximately 15% through consistent, audience-focused content and campaign activity.

Founder and Ceramic Artist at Rae of Delights (2024-04 – Present)

• Design, make and market original small-batch ceramics, developing a distinctive brand and product-led visual identity.
• Create product photography, social content, written copy and promotional materials across digital channels.
• Member of the British Ceramics Biennial studio community at the historic Spode Works.
• Manage the complete customer journey, from product development and storytelling to promotion and in-person retail.

Co-founder and Organiser at Stoke Ceramics Fair (2026 – Present)

• Co-founded a new independent ceramics fair celebrating Stoke-on-Trent's creative heritage and contemporary makers.
• Lead the event's brand, content and communications across social media, email, print, video and local promotion.
• Plan campaign calendars, maker recruitment and audience communications in collaboration with fellow organisers, Stoke Minster and external partners.
• Coordinate exhibitor communications and promotional activity for an event featuring more than 40 ceramic makers.

Sales and Marketing at Haus Marketing and Distribution Limited (2024-08 – 2024-11)

• Developed and delivered multi-channel marketing campaigns supporting sales growth.
• Managed websites, social media channels and Google Ads.
• Produced POS materials and trade show marketing assets.
• Led the launch of the Bengt Ek brand, generating £1,000 profit in its first month.

Marketing Executive at IDSurfaces (2024-03 – 2024-08)

Role ended following redundancy

• Planned and executed product launch campaigns across email, social media, website and direct mail.
• Developed lead-generation campaigns using PPC, email marketing, and social media.
• Supported sales teams through presentations, collateral and campaign activity.

Account Executive at Thrive (2023-03 – 2024-03)

• Managed marketing projects for B2B and B2C clients across multiple sectors.
• Delivered campaigns spanning social media, email, PPC, print and website content.
• Conducted market research, reporting and campaign analysis.
• Managed websites and SEO improvements using WordPress and SEMrush.
• Improved client Google Ads performance, increasing CTR by 20%.

Communication and Social Media Co-ordinator at Edison Young People (2022-03 – 2023-03)

• Develop, plan and execute marketing and communication strategy.
• Manage social media, content development and copywriting.
• Data analysis of internal communications and social media content.
• Manage colleague engagement activities and events focusing on the employee voice.
• Designed a careers microsite increasing recruitment by 20%.
• Produced and edited video content used to deliver the marketing and social media strategy.

Paralegal at Poole Alcock Solicitors (2020-12 – 2022-02)

Team Member at Cineworld (2016 – 2019)

Law Degree in Law – Keele University (2019)

Level 3 BTEC Extended Diploma in Business minoring in Marketing and Accounting (2016)

Fundamentals of Digital Marketing in Digital Marketing – Google Digital Garage