Keith Reed
Marketing & Digital Director
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About
Commercially focused, Board-level marketing leader with considerable global experience acquired across all performance and BD channels, with start-ups & FTSE100s across B2B/ B2C, esp. Tech inc. SaaS
Winner of international awards for Marketing, Communications, and eCommerce, inc 2023 B2B Team of the Year
Experience
Specialist in delivery of budget (>£16m pa), ROI & time-critical projects, leading full-stack, data-driven strategies to maximise pipeline acquisition, BD & retention whilst improving customer journey. Comfortable advising/negotiating at ‘C’ level.
Worked in over 26 countries and understand multicultural business. Enthusiastic F2F & remote mentor of cross-functional, international teams of up to 35, who leads from the front to ensure P&L goals achieved, then exceeded.
165% of 2021 SQL target at Avetta; 143% increase in MQLs in 4 months at Feefo
Achieved 24% y-o-y pipeline growth, forecast 45% Y-o-Y, with 31% budget increase while at SAP Concur.
Education
Degree in Business Administration from University of East Anglia
