USER EXPERIENCE RESEARCHER l N BROWN OCTOBER 2022 - NOVEMBER 2024
(Made Redundant due to organization structural change)
- Led the full end-to-end research process for 30+ usability tests across 5 squads, with actionable results leading to an overall redesign.
- Conducted user testing surveys with 280+ participants to assess comprehension of sensitive financial documents, designing and analyzing surveys to generate actionable insights.
- Conducted tree testing and card sorting to develop a user-centered information architecture for a financial platform, ensuring intuitive navigation and improved usability.
- Conducted competitive analysis on over 10 competitors through heuristic reviews and usability testing, identifying key opportunities for improvement and providing actionable insights that inspired the design team’s product development.
- Used concept testing to evaluate feature feasibility and user appeal, providing feedback to the product team to inform implementation decisions.
- Debriefed 30+ research projects to cross-functional teams, using data storytelling and presentations to communicate insights and guide product strategies.
- Created detailed user journey maps to investigate shopping behaviors, leveraging insights to inform the product team and guide design decisions that enhance the user experience
RESEARCH ASSISTANT l THE UNIVERSITY OF HONG KONG JULY 2020 - SEPTEMBER 2020
- Conducted interviews with children to assess Chinese language proficiency.
- Completed literature reviews for meta-analysis and synthesized key insights.
- Managed data collection and ensured accuracy for analysis.
- Prepared detailed reports summarizing research findings
