Ladina Rees

I help complex organisations work better for the people inside them. With more than twenty years of experience across technology, telecoms, healthcare and services, I bring together strategy, operating-model design and behavioural insight to connect people, process and technology, with a growing focus on what AI and automation mean for both. I work closely with CEOs and senior leadership teams as an execution partner: translating priorities into action, improving the pace and quality of decisions, and making sure things actually get done.

Partner & Director of Strategic Transformation at Parade Consulting (2025-02 – Present)

• Founded and lead Parade's strategic transformation practice, with accountability for client delivery, commercial growth, partnerships and business development.
• Strategic delivery partner to CPOs and CFOs on source-to-pay digital transformation, working at operating model, process and organisational level. Currently supporting Southern Water and Lookers through their Coupa implementations.
• Built and manage Parade's partner ecosystem, including the Coupa and Rossum partnerships, developing joint pipeline and deepening commercial relationships.
• Repositioned the Parade brand, built a demand generation capability and developed new service lines, establishing the commercial infrastructure to scale the business.
• Leading Parade's thinking on AI's impact on the source-to-pay technology landscape, including internal capability development to ensure the team can advise clients with confidence.

Change Director at Nurture Landscapes (2024-09 – 2025-02)

• Directed a company-wide CRM digital transformation programme spanning 5,000 employees, acting as the senior accountable leader for programme coherence and executive stakeholder alignment.
• Redesigned the quote-to-cash lifecycle and developed a process architecture for sales and delivery operations.

Head of Workforce Transformation at Virgin Media O2 (2023-03 – 2024-05)

• Partnered with the Chief Information Officer and Chief Digital Officer to lead workforce transformation in the Digital, Data & IT divisions, achieving 20% cost saving.
• Led cross-functional teams across HR, Finance and Technology to design new operating models and enable a new consumer operating model.
• Introduced people analytics and capability mapping to inform workforce transformation. The framework integrated workforce strategy, reward and organisational design into a single operating picture for the leadership team.

Organisational Development Consultant at Virgin Media O2 (2020-04 – 2023-02)

• Led organisational design through the merger, restructuring four divisions and half of the workforce, and facilitating executive alignment on strategy, structure and culture.
• Shaped the operating model for a new network expansion business, balancing regulatory compliance, shareholder interests and customer delivery objectives.
• Employed customer journey mapping and business architecture to design future-state processes and improve customer experience.

Co-Founder & Organisational Consultant at Sabre Tooth Panda (2015-03 – 2021-09)

• Co-founded a consultancy focused on human-centred interventions, delivering agile, design-thinking, DE&I and leadership programmes for clients including Tata Consultancy Services, BT and Invesco.
• Advised the CEO of TBA21 Academy on shareholder due diligence and leadership transformation.

Global Lean Transformation Leader at BUPA (2015-09 – 2019-03)

• Directed global lean transformation across hospitals, care homes and corporate environments in the UK, Australia and Hong Kong in a regulated, government-adjacent context.
• Achieved £6 million in retention gains and launched a global High Impact Teams leadership programme that supported two new product launches.
• Developed and scaled a transformation methodology integrating lean, customer experience and human-centred design across 80,000 employees worldwide.
• Championed a continuous‑improvement culture across three continents, with executive engagement and community management that kept momentum through multi-year global programmes.

Head of Global Product Development at Fujitsu (2005 – 2015)

Progressive roles across HR, Lean, Organisational Design and Strategy

• Led global technical specialists to design a product lifecycle framework and embed best practices across geographies. Chaired the UK Technology Research and Innovation board and strengthened collaboration between R&D and regional teams.

Head of Strategy & Business Change at Fujitsu (2005 – 2015)

• Directed the Hosting & Networks strategic roadmap, establishing a divisional investment committee to bring rigour to prioritisation and portfolio governance, and developing product frameworks and market positioning to improve delivery outcomes.

HR Consultant, Organisation Design at Fujitsu (2005 – 2015)

• Seconded as a senior organisation design consultant to lead a CEO-led operating model integration first in the UK and then across Europe, working across a 33,000 workforce.

HR Consultant, Lean Transformation at Fujitsu (2005 – 2015)

• Established a lean consulting practice for Fujitsu Australia, building internal capability and delivering lean programmes for clients including Qantas. In the UK, delivered £3 million in efficiency savings through lean transformations and launched a global e-learning platform to embed continuous improvement practices.

HR Generalist at Fujitsu (2005 – 2015)

• Provided recruitment, onboarding, employee relations and benefits administration support, ensuring compliance and smooth HR operations.

MSc in Creativity, Creative Problem Solving & Change Management – SUNY at Buffalo (2001 – 2003)

Postgraduate Diploma in Organisational Development – University of Chichester (2021 – 2022)

BA in Business Administration – Manchester Metropolitan University (1998 – 2001)