Business Development Manager at Blexr (2026-01 – Present)
Building early stage commercial relationships and supporting business development outreach through different forms of communication at different levels.
- Building early stage commercial relationships
- Supporting business development outreach through different forms of communication at different levels
- Reporting to key stakeholders
- Collaborating with cross functional teams
- Negotiating deals with partners to build more revenue and re establish lost partnerships
Head Of Affiliates at Affiliate Edge (2017-10 – 2025-10)
Led the turnaround of the affiliate programme managing partnerships for eight active casinos, overseeing 500+ affiliates across US and global markets.
- Lead the turnaround of the affiliate programme
- Managed partnerships for eight active casinos, overseeing 500+ affiliates across US and global markets
- Negotiated and implemented diverse partnership structures including CPA, RevShare, Hybrid, Flat Fees, Listing Fees, Tenancy agreements, Prepays whilst maximising partner ROI
- Ran affiliate payments, commission calculations, and budget allocation, ensuring accuracy and transparency
- Identified and resolved discrepancies found in tracking platform for commission calculations
- Built, trained, and lead the affiliate management team
- Collaborated with company directors on strategy, compliance, and market expansion initiatives
- Made use of tools to review performance such as SEMrush, Ahrefs, Humbl.ai and CellXpert to identify new partners, optimise tracking, and enhance reporting
- Drove improvements in player journey and conversion rates, strengthening brand reputation and results
- Attended key industry conferences to network, stay abreast of market trends, and represent the company
- Detected and investigated fraudulent activity, ensuring compliance and protecting company interests whilst also improving tracking to flag fraudulent affiliate partners
- Conducted in-depth analysis of affiliate deals to assess value and optimise performance
- Built and maintained comprehensive reports to monitor affiliate performance in order to make informed decisions
- Reviewed player behaviour and trends to identify opportunities for programme optimisation
- Developed and delivered bespoke offers for affiliates, tailoring incentives to maximise engagement and results
Affiliates and Partnerships Manager at Fanatics International Ltd (2016-06 – 2017-10)
Managed affiliate programmes for leading sports brands, including Kitbag.com, Manchester United, and Real Madrid.
- Managed affiliate programmes for leading sports brands, including Kitbag.com, Manchester United, and Real Madrid
- Negotiated and launched new partnerships with high-profile brands such as O2, Carling, and Quidco
- Integrated partners onto Commission Junction and Affiliate Window networks to broaden reach and performance
- Oversaw campaign setup, budget management, and timely affiliate commission payments
- Proactively resolved partnership challenges, ensuring successful campaign launches and ongoing performance
Senior Affiliate Manager / Team Leader at Active Win Media (2013-04 – 2016-01)
Negotiated high-value affiliate deals and managed key accounts. Led a team to achieve ambitious acquisition targets and optimise affiliate performance.
- Negotiated high-value affiliate deals and managed key accounts (e.g., Oddschecker, PokerStrategy, Betfred)
- Led a team to achieve ambitious acquisition targets and optimise affiliate performance
- Detected and addressed fraudulent activity, ensuring compliance and safeguarding client interests
- Coordinated with design and technology teams to optimise banners, landing pages, and player journeys
- Organised and hosted affiliate hospitality events to strengthen business relationships
Manager at Blustocking Ltd (2010-07 – 2013-04)
Managed buying and selling of fashion brands and expanded the company's social media presence.
- Managed buying and selling of fashion brands; expanded the company's social media presence
- Recruited and managed staff, oversaw finances, and developed strong customer relationships
Trainee Accountant at Freedman, Frankl and Taylor (2008-05 – 2010-07)
Trainee Accountant role
Buying Assistant at Ultimate Products (2007-09 – 2008-05)
Buying Assistant role
