Ryan Levene

Strategic affiliate programme management growing it within the target markets of the casinos. Leadership and team development managing a team of 3 Affiliate Managers. Negotiation and deal structuring (CPA, RevShare, Hybrid, Flat Fees).

Budget management and financial reporting whilst also maintaining existing affiliate partnerships. Data analysis and performance optimisation with the support of the data team. Relationship building with affiliates, clients, and senior leadership.

Compliance management (regulated and non-regulated markets in the US, CA, UK and EU markets).

Business Development Manager at Blexr (2026-01 – Present)

Building early stage commercial relationships and supporting business development outreach through different forms of communication at different levels.

• Building early stage commercial relationships
• Supporting business development outreach through different forms of communication at different levels
• Reporting to key stakeholders
• Collaborating with cross functional teams
• Negotiating deals with partners to build more revenue and re establish lost partnerships

Head Of Affiliates at Affiliate Edge (2017-10 – 2025-10)

Led the turnaround of the affiliate programme managing partnerships for eight active casinos, overseeing 500+ affiliates across US and global markets.

• Lead the turnaround of the affiliate programme
• Managed partnerships for eight active casinos, overseeing 500+ affiliates across US and global markets
• Negotiated and implemented diverse partnership structures including CPA, RevShare, Hybrid, Flat Fees, Listing Fees, Tenancy agreements, Prepays whilst maximising partner ROI
• Ran affiliate payments, commission calculations, and budget allocation, ensuring accuracy and transparency
• Identified and resolved discrepancies found in tracking platform for commission calculations
• Built, trained, and lead the affiliate management team
• Collaborated with company directors on strategy, compliance, and market expansion initiatives
• Made use of tools to review performance such as SEMrush, Ahrefs, Humbl.ai and CellXpert to identify new partners, optimise tracking, and enhance reporting
• Drove improvements in player journey and conversion rates, strengthening brand reputation and results
• Attended key industry conferences to network, stay abreast of market trends, and represent the company
• Detected and investigated fraudulent activity, ensuring compliance and protecting company interests whilst also improving tracking to flag fraudulent affiliate partners
• Conducted in-depth analysis of affiliate deals to assess value and optimise performance
• Built and maintained comprehensive reports to monitor affiliate performance in order to make informed decisions
• Reviewed player behaviour and trends to identify opportunities for programme optimisation
• Developed and delivered bespoke offers for affiliates, tailoring incentives to maximise engagement and results

Affiliates and Partnerships Manager at Fanatics International Ltd (2016-06 – 2017-10)

Managed affiliate programmes for leading sports brands, including Kitbag.com, Manchester United, and Real Madrid.

• Managed affiliate programmes for leading sports brands, including Kitbag.com, Manchester United, and Real Madrid
• Negotiated and launched new partnerships with high-profile brands such as O2, Carling, and Quidco
• Integrated partners onto Commission Junction and Affiliate Window networks to broaden reach and performance
• Oversaw campaign setup, budget management, and timely affiliate commission payments
• Proactively resolved partnership challenges, ensuring successful campaign launches and ongoing performance

Senior Affiliate Manager / Team Leader at Active Win Media (2013-04 – 2016-01)

Negotiated high-value affiliate deals and managed key accounts. Led a team to achieve ambitious acquisition targets and optimise affiliate performance.

• Negotiated high-value affiliate deals and managed key accounts (e.g., Oddschecker, PokerStrategy, Betfred)
• Led a team to achieve ambitious acquisition targets and optimise affiliate performance
• Detected and addressed fraudulent activity, ensuring compliance and safeguarding client interests
• Coordinated with design and technology teams to optimise banners, landing pages, and player journeys
• Organised and hosted affiliate hospitality events to strengthen business relationships

Manager at Blustocking Ltd (2010-07 – 2013-04)

Managed buying and selling of fashion brands and expanded the company's social media presence.

• Managed buying and selling of fashion brands; expanded the company's social media presence
• Recruited and managed staff, oversaw finances, and developed strong customer relationships

Trainee Accountant at Freedman, Frankl and Taylor (2008-05 – 2010-07)

Trainee Accountant role

Buying Assistant at Ultimate Products (2007-09 – 2008-05)

Buying Assistant role

BSc (Hons) in Business Information Systems – Leeds Metropolitan University (2001 – 2005)

A-level in Media Studies; GNVQ: Business Studies – The King David High School (1998 – 2001)

GCSEs in General – Bury Grammar School (1993 – 1998)