Lydia Bucklin

Performance-driven affiliate marketing leader with 8+ years of experience scaling global partnerships and multi-channel performance campaigns across AMER, EMEA, and APAC. Proven success managing £2M+ in affiliate spend, reducing CPA/CPL by up to 34%, and delivering double-digit ROI growth for fintech and SaaS clients. Expert in funnel optimisation and data-drive experimentation.

Adept at using tools like Everflow, Impact, and HasOffers to extract strategic insights and lead full-funnelcampaign execution. Passionate about driving commercial impact through partner innovation, conversion science, and scalable affiliate ecosystems.

With over eight years of experience managing performance-driven marketing programmes in the US, I bring a proven ability to deliver measurable growth through strategic partnerships, budget optimisation, and data-led insights. Now based in the UK, I am eager to bring this expertise to a forward-thinking UK team.

Throughout my career, I have launched high-performing affiliate programmes across platforms like Impact, Everflow, and HasOffers. I’ve successfully scaled partner networks, negotiated commission structures that increased ROI by over 30%, and led cross-functional teams to execute integrated digital strategies. I take pride in blending analytical rigour with creative problem-solving—skills that helped me win recognition at the US and Global Performance Marketing Awards.

My approach to affiliate and digital marketing is relationship-centric and results-focused. I thrive in environments where collaboration, testing, and transparency are key, leveraging both my international experience and my adaptability to new audiences.

Bachelors Degree

Franklin Pierce University