Lillian Walker

Dynamic young professional building a career in marketing. Excellent communicator, results driven and adept at managing new challenges under pressure. Proven record of implementing new solutions and leading campaigns. Marketing all-arounder with added sales and content experience.

Clarion Events, Marketing Executive, Retail, London Sept 2023 - Present Promoted to Executive after completing final graduate programme rotation as a marketing assistant with our Retail Sector.

• Executes marketing functions across email campaign, content, branding, partnerships, press and social media
• Managed the launch of an inaugural event series which lead to the creation of a triannual conference with an 83% return rate
• Achieved a notable 34% YoY surge in unique email clicks for exhibitor promotion which lead to a 17% increase in sales figures in a single campaign
• Acquired and managed partnerships with companies such as eBay that significantly expanded business growth and strategic objectives

Selective, rotational graduate programme at one of the world's largest b2b and b2c events companies. Rotation in Account Management, Content and Marketing.

Account Management, Retail Sector:

• Managed over 200 accounts of small-large wholesale retailers, responsible for client acquisition and retention
• Consulted new businesses on brand and sales strategy, fostering partnerships that would lead to long-term client engagement
• Awarded best newcomer for achieving highest sales figures, expanded our Wellbeing sector by 21% 

• Reporter/journalist for Clarion Gaming's digital platform, iGB; produced news articles, longform, investigative and financial pieces as well as live reporting 
• Led on multiple market research projects that saw the creation of a new digital content track
• Interviewed and worked alongside C-suite executives to promote editorial content and develop high-level partnerships

Responsible for content creation, social media management and branding for both b2b and b2c audience.

• Wrote and produced content for the company website, LinkedIn and Facebook as well as successfully created new press and event materials
• Analysed, reviewed and reported on effectiveness of campaigns to maximise results and drive traffic to the company website and social media platforms
• Managed communications between the sales team and out of house designers to merge digital content production with data on seasonal buying trends
• Utilised data to inform unique content strategies that rose blog clicks by 18%

Branding and communications projects for a recruitment company specialising in fintech.

• Researched and identified qualified industry professionals in financial services for different client projects based out of the US and UK

  Spearheaded a brand elevation initiative focused on revamping the copywriting and design of the website and media assets

• Managed email and phone communication that helped develop sales knowledge surrounding financial services literacy, client centricity and brand integrity/sales call equity
• Created marketing assets and client outreach strategies to improve brand awareness and client/candidate engagement

University of St Andrews, 2018-2022

Upper 2:1 degree in Social Anthropology and Spanish