Lisa Black
Marketing Specialist | Doula | Birth Educator
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About
An organised, proactive and creative professional with a background in marketing, client success and business operations, combined with hands-on experience as a practising doula and birth educator. Alongside supporting families, I have built and marketed my own business, creating websites, designing Canva graphics, managing social media content and developing digital marketing strategies. I am looking for a flexible remote role where I can bring together my administrative, creative and organisational skills to support a values-driven business.
Experience
Founder & Director - Connected Waves Birthing Ltd
(2024-01)
Founded and continue to grow a successful birth education and doula business, responsible for all aspects of marketing, operations and client experience.
- Developed the company brand, website and marketing strategy from the ground up.
- Design and create digital content, educational resources and social media campaigns using Canva and WordPress.
- Manage client enquiries, bookings, business administration and day-to-day operations.
- Develop online resources, workshops and educational materials to support expectant families.
- Balance business development, marketing, administration and client care while working independently in a fully remote environment.
Marketing Consultant - BridgeBay Media
(2022-02 - 2023-12)
Provided freelance marketing consultancy to a small business within the hair and beauty industry, helping strengthen its digital presence and attract new clients.
- Planned, designed and delivered targeted social media campaigns to increase engagement and appointment bookings.
- Produced branded marketing content and graphics using Canva.
- Conducted competitor analysis and market research to identify opportunities for business growth.
- Monitored campaign performance through engagement, bookings and sales data, using insights to continually refine marketing strategy.
- Worked directly with the business owner to develop creative marketing initiatives aligned with commercial objectives.
Account Manager - Houst
(2023-01 - 2024-08)
Managed a portfolio of short-term rental owners, driving performance through account management and operational support.
- Owned client relationships as primary contact across portfolio
- Improved occupancy, revenue and satisfaction through performance analysis
- Coordinated internal teams to resolve operational issues quickly
- Managed competing priorities in a fast-paced, remote environment
- Balanced commercial targets with high-level customer service
Senior Client Services Manager - Pacific Magazines - Sydney
(2016-08 - 2020-04)
Managed global brand and agency relationships, delivering integrated multi-platform marketing campaigns.
- Consistently exceeded revenue targets across all reporting periods
- Grew portfolio revenue by 450% in 18 months
- Secured major sponsorships: LG, Lexus, Toyota, Samsung
- Delivered integrated campaigns across print, digital and events
- Managed multi-agency relationships across four key agency groups
- Produced proposals, forecasts and performance reporting for senior stakeholders
- Identified commercial opportunities to drive growth and ROI
Channel Manager - Future Science Group - London
(2015-01 - 2016-06)
Managed international sales channels across scientific publishing markets.
- Managed 11 global agents across EMEA, APAC and LATAM
- Drove subscription revenue and business development
- Led contract negotiation, prospecting and lead generation
- Delivered marketing campaigns across digital channels
- Represented business at international conferences (Tokyo, Abu Dhabi, Frankfurt)
Subscription Account Manager - Future Science Group - London
(2014-07 - 2015-01)
Managed £3m+ global client portfolio, driving retention and upsell.
- Retained and grew £3m+ customer base
- Managed global academic, medical and pharma accounts
- Negotiated renewals and new business contracts
Media Planner - CNN International - London
(2013-06 - 2014-07)
Supported cross-platform media planning and ad sales at European HQ.
- Planned and executed TV, digital and interactive campaigns
- Supported agency and client relationships
- Contributed to revenue growth through campaign coordination
Education
BSC - Biological Science - Edinburgh University (2007 - 2011)
