Mark Aubin

I am a seasoned sales and marketing leader with over 20 years of experience in growing start-ups and small businesses from pre-revenue to up to 10 million GBP. My expertise includes selling into various industries such as Retail, Energy, Manufacturing, Pharmaceuticals, Chemicals, and Aerospace. I specialise in digital transformation, IoT edge, and automation solutions through SaaS and cloud platforms. My proven track record includes successfully managing teams and building strategies that deliver growth.

DEC 2021 – DEC 2022 ITW – HEAD OF MARKETING (ITW EUROPE – IOT EDGE SOLUTIONS) (12-MONTH CONTRACT) 

Outline:

• Head of Marketing for an American Fortune 200, which manufactures quality branded consumable products used in the Industrial, Consumer, Mining, and Construction markets; which involved leading the New Product Development function.

• Crafted comprehensive sales and marketing plans for a ground-breaking IoT edge computing remote sensing cloud service, forecasted to generate additional revenue of £550 million over the course of 5 years, across, Manufacturing, Pharmaceuticals, Chemicals, and Aerospace markets.
• Executed inbound/outbound marketing initiatives across Europe and Nordic, which delivered uplifted sales of £3.5 million.
• Secured a £1.5 million budget for the implementation of HubSpot to automate operations across Sales, Marketing, Product Development, and Customer Services; this provided visibility into the sales funnel and enhanced overall efficiency and decision-making, with an estimated revenue uplift and savings netting over £10 million over 5 years.
• Assembled a high-achieving marketing team of 12, which generated impactful content across a diverse array of channels, and drove brand recognition and customer engagement for ITW Europe.
• Enhanced channel and partner networks, which significantly expanded ITW's market reach; these network developments opened up new avenues for growth, and helped to solidify ITW's position as a prominent player in the industry.
• Devised a new brand identity and value proposition for ITW Europe; this strategic initiative facilitated a transformative approach, enabling direct engagement with end-users and effectively enhancing channel management.

Outline:

• Head of Sales and Marketing for the UK's leading SaaS stakeholder management and consultation system provider, which helps organisations across the Energy, Pharmaceuticals and Public Sector, create impact through stakeholder engagement.

• Designed a compelling Demand-Based Sales Strategy within the first 90 days of joining the company.
• Constructed the Marketing and Sales Growth Strategy, and guided the strategy through the COVID-19 pandemic.
• Integrated HubSpot into Tractivity’s digital content ecosystem, enabling comprehensive campaign and sales tracking.
• Established an in-house sales function, along with a transparent BANT qualification process.
• Increased MRR by 42.5% throughout tenure with Tractivity Ltd. 
• Achieved a 121% sales growth, which was bolstered by a staggering 600% increase in deal forecasts and a significant reduction in the time to close from 18 months, to 5 months.
• Attained the ISO27001 certification.
• Delivered a Thought Leadership Programme, which contributed towards an uplift of 237% in engagement within the Healthcare sector.

Outline:

• Director of Marketing and Business Development for a consultancy business, which supports US and UK technology and healthcare organisations to enter new overseas markets.

• Established a pipeline growth of $2.5 million, an uplift of 1472%, and web traffic increase of 823% from the UK and European markets for Kiana.
• Delivered sales uplift of 167%, and web traffic growth of 780% for CloudZone, securing G-Cloud national framework status.
• Won international business for Omniovate's iBeacon in-store location App and wireless charging platform for McDonald's restaurants, with installations across the UK, US, Europe, and Hong Kong.

Outline:

• Global Director of Marketing Development for a multinational fabless semiconductor company, which specialised in connectivity, audio, imaging, and location chips products, and was listed on the LSE, and was a constituent of FTSE 250.

• Catapulted global trade press awareness by 1193% for CSR and 13300% for AptX, whilst also boosting the global audio manufacturing base by 680% for CSR and 514% for AptX. 
• Played a pivotal role as part of the executive team that generated $121.9 million in sales growth for 2012-2013. 
• Influenced marketing team growth, which contributed to the sale of the company to Qualcomm for $2.4 billion in 2015. 
• Orchestrated the successful launch of Bluetooth Audio, aptX, and Bluetooth low-energy products.
• Fulfilled role as the single liaison between the customer and a customised product roadmap, by translating technical language into customer-focused messaging.

PROFESSIONAL DEVELOPMENT

• SEMRush – SEO Key Skills (2022)
• Tractivity Ltd – In-House Training; Cyber Essentials, ESG Reporting & GDPR (2020)

• Institute of Data & Marketing – Professional Diploma in Digital Marketing (2015) 
• Royal Mail – CIM Diploma in Direct Marketing (1998)

• Cadbury Management Centre – In-House Training; Management & Leadership, Sales Development & Negotiation Skills