Loni Lincoln
Customer Success Leader & Client Experience Specialist
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About
A commercially driven Customer Success professional with 13+ years of experience building genuine client relationships, driving adoption, and turning sceptical customers into loyal advocates. Having founded and scaled Sequoia Yoga — working with brands including Becky Hill, The Ivy Asia, Pandora, TopShop, RHS, Boardmasters and Hurtwood House — I understand revenue, retention, and resourcefulness from the inside out. Having explored every corner of the wellness industry and reached every goal I set for myself, I'm ready for a deliberate new chapter: bringing the same energy, curiosity, and client-first mindset to the world of enterprise SaaS and AI.
Experience
Director, Founder & Lead Teacher - Sequoia Yoga - Surrey
(2018-04)
Founded and directed a premium yoga studio, managing the full customer lifecycle in an industry famously resistant to change. Built a loyal HNWI and executive client base, with notable collaborations and partnerships across entertainment, hospitality, fashion, horticulture and festival sectors.
- Notable clients & collaborators: Becky Hill (artist), The Ivy Asia, TopShop, Pandora, RHS Wisley, Boardmasters Festival, Hurtwood House.
- Executive coaching clients include ex-CMO of Pandora & M&S, VP of a leading marketing agency, and a Partner at Menzies LLP (£110m firm).
- Sold premium retreats (£2,000–£5,000) and specialist sessions (up to £150), consistently converting hesitant prospects through clear value communication and long-term relationship building.
- Leveraged AI — including Claude — to build bespoke executive health plans and client-facing wellness frameworks, deploying them as live, client-facing tools.
- Launched hybrid studio/virtual tracks with progress tracking, raising participant consistency significantly.
- Expanded tiered memberships and pricing structures, boosting recurring attendance month-on-month.
- Developed staff onboarding and training resources tailored to different learning styles.
Wellness & Yoga Teacher — Corporate & Institutional - Loni Lincoln Yoga - United Kingdom
(2017)
- Corporate clients: The Ivy Asia, Pandora, TopShop, RHS Wisley.
- Educational: University of Surrey, Surrey Sports Park, Guildford High School, Hurtwood House, St Catherines of Bramley, Notre Dame School, St Peter's School.
- Charities: Sport in Mind, Oak Leaf, Bridge Charity, Mind.
Business Development Manager - Dreaming Fish Productions Ltd (Motionshake) - Surrey
(2017-11 - 2018-07)
Co-developed and took to market one of the UK's first automated video production systems — predating CapCut and comparable tools by several years. Closed over £250,000 in product sales.
- Built CRM mappings and intake flows, improving forecast accuracy and sales prioritisation.
- Translated complex technology into buyer-focused messaging, increasing demo requests.
- Closed agency and reseller agreements that extended reach and lifted referral quality.
Studio Manager - Yoga Mila - Surrey
(2016-11 - 2017-11)
- Managed studio scheduling and Mindbody Online administration.
- Recruited and trained instructors; led front-desk customer service and membership management.
Business Management Software Consultant — EMEA - MINDBODY, Inc. - London
(2016-01 - 2016-10)
- Supported EMEA CS function: mapped client workflows, sequenced multi-site rollouts, authored migration playbooks.
- Configured role permissions and data structures, reducing handoff friction across finance, ops and IT.
UK/EU PR, B2B Relations & Events - UDAYA Entertainment / Reboot Foundation / Flight3
(2015-08 - 2016-11)
- Attended Zebu Live and Avalanche Summit; built investor relationships for blockchain-based projects.
- Organised yoga events and festivals; increased brand presence for LA-based wellness brand.
Community Relations Manager - The Gate Restaurant - London
(2014 - 2016-11)
- Worked with The National Autistic Society and Ambitious About Autism to create restaurant accessibility policy.
- Won SRA Award for Sustainability; invited to the House of Commons for the project.
- Created 'Men's Month' mental health campaign in Chelsea — national press coverage.
- Raised £11,000 through a community fundraising event.
Educator / Community Team - lululemon athletica
(2014-07 - 2015-12)
- Product education, community events and ambassador activations.
- Run Coach for Saturday Run Club — England Athletics certified.
Education
PGCert - Neuroscience and Psychology - University of Warwick (2024-06 - 2024-12)
BA - Business Management, Ethics & Corporate Social Responsibility - Brighton Business School (2006 - 2010)
