B2B Marketing & Content Strategist
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Experienced marketing maverick with a creative flair and strategic mindset with over 6 years of experience in B2B marketing. I excel at content creation, capturing customers, and saving the planet one campaign at a time. Let's make some marketing magic together!
Business Development Lead (B2B SaaS), Verificient Technologies 2020- 2022
Led and motivated a 15-member team, surpassing targets and KPIs
Developed and executed sales and marketing strategies for international markets- US & EMEA
Collaborated cross-functionally with product, sales, and customer success teams to launch integrated marketing campaigns, driving product adoption and revenue growth
Implemented digital marketing strategies on multi channels
Optimized the go-to-market strategy, messaging, and brand positioning
Collaborated with the SEO team for effective online advertising and analytics utilization
Provided market research and analysis, forecasting, and campaign evaluation
Maintained reports and conducted data analysis to identify improvement areas
Closed sales exceeding $1.5m
Secured and managed clients like Loyola University Chicago, Leicester University, and Carnegie Mellon University
Managed a marketing budget of $3000 monthly
Ran successful PPC campaigns on Google ads, Facebook ads, LinkedIn ads, resulting in 1.4% conversion rate
BDE & Social Media Manager, Verificient Technologies 2016 - 2020
Designed and executed successful email campaigns, newsletters, and collaterals
Demonstrated strong copywriting skills & digital content creation across various platforms
Managed digital channels & social media platforms and channels- FaceBook, LinkedIn, Twitter, Quora
Grew social media engagement +300% and +190% increase in followers
Increased the lead generation by 20% by bringing the CTR to 6%
International Marketing Associate, Catenon Worldwide Executive Search 2015 - 2016
Conducted comprehensive market research, identified potential leads, and executed successful cold-calling campaigns
Provided marketing and sales support for the company's France business operations
MBA, Newcastle University Business School 2022-2023
Awarded: MBA Developing Talent and Leadership Scholarship
Bachelor of Commerce, Pune University 2012 - 2015
