Mariam Curzon

Advertising professional with extensive sales experience specialising in the Arts, Education and Charity industries. Developed a consultative and informative approach with agencies and major Arts bodies/HE clients within pressurised, challenging but exciting environments. Successful track record of developing revenue through innovation, creativity and developing strong professional relationships. In addition, trained in Social Media Management on an Arts-based project.

Account Director – Student and Youth team at Guardian News and Media (2020-01 – Present)

• Developed strong relationships consultatively with Agencies and clients specialising in HE sector and youth audiences. Clients include, University of York, QUB, and commercial clients like Barclays and EY.
• Sourced and increased revenue from new business across the HE and B2B markets globally.
• Sold display and content partnership campaigns across digital, print, programmatic and content.
• Expert knowledge in Education sector (Higher Education)
• Championed new streaming, more sustainable digital formats with creative partner, SeenThis, with internal and external stakeholders effectively.
• Report, analyse and present revenue and market trends to SLT regularly.
• Met all KPIs and achieved quarterly targets by maximising revenue from clients and agencies.
• I consistently generated the highest revenue in the team

Key Account Manager at Working Mums Ltd (2019-01 – 2020-12)

Gender and Age diversity job site and community website.

• Grew new business pipeline across corporate companies cross-sector through cold calling/emailing/events.
• Lead consultative face to face meetings/scheduled calls with new clients (HR professionals) and agencies.
• Wrote proposals and presented to sell recruitment advertising and employer branding opportunities.

Teacher and Tutor (Post extended Mat leave between 2016-18) at Stapleford Abbotts Primary School & Kip McGrath Education centre (2018-01 – 2019-12)

Supply teacher for year 2 at Stapleford Abbotts Primary School – Midterm post and Tutor at Kip McGrath Education centre.

Arts Advertising Manager at Guardian News and Media (2014-01 – 2016-12)

• Re-structured, recruited, trained and managed a team of four arts specialised people.
• Established excellent reputable specialists in my team who were approached by peers for specialist knowledge and regularly invited to attend external meetings. All have since been promoted.
• Generated advertising opportunities through devising new supplements e.g. Festival special, Music specials, Christmas Culture supplement, (re-introduced/re-imagined the Observer Music Magazine), achieving over £200k annually for the arts category with the extra supplements.
• Achieved 7-8 million in revenue overall annually.
• Managed the Arts category, increasing share and spend across all key arts sections (Film, Live Arts, Music) by 16%.
• Devised and managed agency contracts to maintain, incentivise and grow agency spend.
• Achieved increased spend and share from all key arts agencies year on year.
• Built up large client/agency base and developed strong client/agency relationships over the 10 years.
• I led on motivating the wider department through daily motivational meetings, updates, managing pipeline stats and presenting the weekly review at senior management meetings.
• Achieved weekly targets as a department regularly.
• Carried out general management duties - appraisals, weekly share reports, territory analysis.

Live Arts and Books Account Manager at Guardian News and Media (2007-01 – 2014-12)

• Pitched, negotiated, protected and increased spend, share and yield daily with agencies and clients.
• Developed client/agency relationships Met clients and agencies formal and informal situations at all levels, from MDs to planners and buyers. Clients include, Royal Opera House, RSC, ENO and National Theatre.
• Proactively set up new opportunities to increase new revenue streams, like festival, panto showcases, school holiday specials, advertorials and creative solutions with labs.
• Active involvement with new research pieces like 'Arts Talk' and Theatre surveys.
• Set up and manage well attended events for clients and agencies showcasing the Guardian brand and opportunities and increased spend on the back of it.
• Mentored and supported new team members.
• Led, negotiated and set up agency contracts.

Charity Display Account Manager at Guardian Weekly (2007-01 – 2007-12)

Created new territory and revenue streams with Charity clients and related agencies for international audience.

• Developed strong relationships with new Charity client base. Clients included Medicin sans frontier, WaterAid, Plan UK, War Child

Account Sales Executive at Guardian Jobs (2006-01 – 2007-12)

Selling advertising space for recruitment adverts

• Owned, managed and built on territory within Education team.
• Sourced new clients for territory.
• Represent, pitch, sell, and up sell Guardian products of print and website to clients.
• Consultative role through assessment of and providing solutions for clients' recruitment needs.

Supply teacher for secondary and primary schools - long and short term positions at Various secondary and primary schools (2002-01 – 2006-12)

Audience support and Researcher at Nickelodeon TV (2002-01 – 2004-12)

TEFL teacher at The British School of Pisa (2000-01 – 2003-12)

Resort representative at First Choice Travel Company (1999-01 – 1999-12)

Teacher of English and Drama/Deputy Head of lower school at Coopers Company & Coborn School (1996-01 – 1999-12)

PGCE in Secondary in English and Drama – Homerton College, Cambridge

BA HONS in English Literature and Comparative literary studies – University of Kent at Canterbury A level in English Literature (A), Government & Politics (B), History (B)

GCSE