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Mark Wimshurst-Smith

Mark Wimshurst-Smith

Optical Branch Manager

Talent
Bournemouth, BournemouthMember since January 10, 2025
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About

A highly-experienced Retail Manager with two decades of leading flagship stores for companies including M&S Opticians,

Boots Opticians, Tom Ford, Christian Dior and Beales. Committed to delivering an exceptional standard of service across stores, driving an increase sales and exceeding all targets / KPIs. rate leadership and training skills with the ability to direct teams for maximum productivity, thriving in highly pressurised and challenging environments.

Experience

▪ Solid and proven ability in managing retail stores with multi-million pound turnovers and achieving all targets / KPIs consistently in key areas such as sales / revenue, costs, people and compliance.

▪ Passionate about service and providing exceptional customer journeys in line with brand expectations.

▪ Producing strategic plans to meet learning / development needs and managing the delivery of appropriate training.

▪ Assessing relevant training needs for team and individuals in consultation with departmental heads.

▪ Developing staff knowledge on products, brand awareness and championing core messages and values.

▪ Motivating colleagues and empowering Managers to support the attainment of regional and store targets.

▪ Understanding of margins, costs and expenditure in supporting the achievement of overall business objectives.

▪ Driving cultural change with a people-oriented leadership style and ensuring continued employee engagement levels.

▪ Project managing sales / customer service initiatives through full lifecycles in accordance with best practice.

▪ Clear communicator with customers, colleagues and executive management to build professional relationships.

▪ Proficient in the use of IT equipment and software packages including the Microsoft Office Suite.

Education

GCSEs and NVQ Level 2 Retail Operations

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