Marta C.

Results-driven sales professional with solid experience managing Enterprise and Mid-Market accounts. Skilled at building open, trust-based relationships with customers, colleagues, and partners, while effectively balancing business objectives with customer needs. Value-oriented approach, resilience, empathy, and a strong ability to empower others are key strengths.

Native

Italian speaker with fluent business English, experienced in working with international clients and global teams.

Account Executive Italy & Eastern Europe – IT SaaS Digital Solutions - SAS Institute - Milan, Italy

(2022-06)

Responsible for sales and account management of Enterprise and Mid-Market customers for AI- and Analytics-driven Data & Digital Marketing solutions for Omnichannel Experience, including Customer Data Platforms (CDP), Identity Resolution, Web Analytics, Campaign Management (Email, SMS, Mobile Push), Retail Media Data Monetization, Advertising, Personalization, Dashboarding, A/B Testing, Journey Orchestration, and Real-Time Decisioning. Reporting to EMEA Sales Manager.

• Trusted advisor for customers on solution positioning and business value
• Contract and commercial agreement negotiation to maximize revenue and profitability
• Forecast management, pipeline governance, KPI monitoring, and sales execution
• Escalation management and coordination across Customer Success, IT, Legal, and Marketing teams to enhance customer experience
• Industries: Financial Services & Insurance, Utilities, Retail
• Key Decision Makers: CIO, Marketing Director, Chief Digital Officer, CRM Manager
• Achievements: New (ACV) € 600 K | Renewal ARR € 2.8 M

Key Account Manager – IT SaaS Marketing Solutions - MailUp (TeamSystem) - Milan, Italy

(2019-06 - 2022-06)

Managed and developed Enterprise and Mid-Market customers sales for SaaS solutions (Email, SMS, Mobile Apps, CDP), with a strong focus on eCommerce and Retail. Responsibilities included business development, executive stakeholder management, coordination of Customer Success, IT, Legal and Marketing teams, contract negotiations, forecasting, and KPI tracking. Reporting to Sales Director.

• Achievements: 130% of target with € 500K in New Revenue

Business Development Manager - Tradermade Research - Milan, Italy

(2016-10 - 2019-05)

Led business development and account management activities for Corporate and Banking clients, delivering financial risk and foreign exchange consulting services and related web-based solutions. Managed account growth, product presentations, negotiations, and deal closures. Reporting to CEO.

• Achievements: €1M ARR | Key Decision Makers: CFOs, Treasury Managers, Group Controllers

Acquisition Manager - Arval (BNP Paribas Group) - Milan, Italy

(2013-01 - 2016-10)

Responsible for acquiring new corporate customers across Northern Italy (company size €25M–€500M turnover) for fleet management solutions. Managed the full sales cycle, including lead generation, presentations, proposal development, negotiations, and contract closure.

• Key Decision Makers: CFOs, Purchase Director, Fleet Management
• Achievements: 105% of sales target | 290 client meetings per year | 100 new contracts signed | €1.2M revenue generated

Qualitative Marketing Researcher - ALES Market Research / TNS (Kantar Group) - Milan, Italy

(2008-09 - 2012-12)

Managed end-to-end qualitative research projects, including client coordination, moderation of research activities, analysis, reporting, and executive presentations.

• Achievements: €1M annual revenue contribution with 100% customer satisfaction and retention

Master's Degree - Sociology - University of Milan Bicocca (2006-06 - 2008-08)

Bachelor's Degree - Sociology - University of Milan Bicocca (2002-06 - 2005-06)

Scientific High School Diploma - G. Casiraghi High School (1996-09 - 2002-06)