Mathieu Aubel

International Sales & Business Development Manager with 5+ years of B2B sales experience across Europe and North America. Responsible for a €2M+ international portfolio spanning 20+ countries, specialising in distributor management, strategic account development, partner acquisition and market expansion. Experienced in owning the full sales cycle—from prospecting and commercial negotiation through account growth and partner performance management—while maintaining revenue in mature and competitive markets.

Strong background in technical products, cross-border sales operations and building long-term customer relationships that drive sustainable growth.

International Sales Manager / Medical Products Consultant at HP Velotechnik GmbH & Co. KG (2021-06 – Present)

Lead international business development and distributor management across Europe and North America, with responsibility for a €2M+ portfolio covering more than 20 countries.

• Manage and develop a €2M+ international sales portfolio across Europe and North America.
• Build and strengthen relationships with 40+ customer and distributor accounts.
• Develop and expand distributor networks through targeted partner acquisition and market development.
• Identify, evaluate and onboard new business partners to increase regional market coverage.
• Own the complete B2B sales cycle, including prospecting, qualification, commercial negotiation, contract management and account growth.
• Design sales strategies aligned with local market dynamics and customer requirements.
• Deliver technical product consultation and commercial guidance to customers and partners.
• Provide commercial and product training to distributors, supporting improved sales performance.
• Monitor partner performance and implement corrective strategies in underperforming markets.
• Improve Salesforce CRM pipeline visibility, sales reporting and forecasting accuracy.
• Represent the company at international trade fairs, generating new commercial opportunities.
• Travel extensively across international markets to strengthen strategic customer and partner relationships.

Foreign Sales Representative at Fibrolux GmbH (2018-08 – 2021-01)

Supported international technical sales and commercial projects within a specialist GRP (Glass Reinforced Plastic) manufacturing business, working directly with the Sales Director on strategic accounts across the French market. Managed customer relationships for major industrial and construction clients, contributing to large-scale infrastructure and energy projects.

• Managed French-speaking B2B customer relationships through intensive telephone, email and commercial support, acting as a primary contact for international accounts.
• Supported major industrial customers including BASF, Siemens Energy, ABB, STRABAG, VINCI, Eiffage and thyssenkrupp across complex engineering and construction projects.
• Contributed to specialist GRP solutions supplied to large-scale infrastructure, industrial and energy projects, including nuclear power plant applications and bespoke engineered constructions.
• Worked directly under the Sales Director, supporting strategic sales initiatives, key account development and commercial decision-making.
• Prepared technical quotations, pricing calculations and commercial proposals, ensuring accurate and competitive project costings.
• Managed enquiries, order processing, delivery coordination, invoices and complaint resolution throughout the customer lifecycle.
• Coordinated with logistics, production and procurement teams to ensure successful delivery of complex international projects.
• Led a six-month supplier sourcing initiative across China, identifying and evaluating new manufacturing partners and gaining practical knowledge of international procurement and supplier qualification.
• Conducted market research and supported international market expansion initiatives within the French-speaking region.
• Represented the company at trade fairs, industry events and customer meetings.
• Assisted the Managing Director with confidential operational and strategic assignments, including executive coordination and business support activities.
• Organised meetings, travel arrangements, training sessions and commercial events for senior management.

Bachelor in Business Administration – Frankfurt University of Applied Sciences (2016 – 2017)

Dual Vocational Training (IHK) in Wholesale & Foreign Trade (2018 – 2020)