Kavya Saikarnan

Motivated recent graduate with hands-on experience in sales, marketing and business development. Skilled in market analysis, sales, negotiation and relationship building. Adept at identifying new business opportunities and developing strategic partnerships to drive growth.

Solis HR Solutions, Remote, Freelance (Social Media Strategist) May 2024 – Present

• Crafted detailed audience personas based on demographic, psychographic, and behavioural data to refine brand messaging and engagement tactics
• Formulated comprehensive brand guidelines encompassing visual identity, tone of voice, colours, fonts, mood boards, and more
• Designed compelling visual content using Canva and Adobe Creative Suite for social media platforms such as

LinkedIn and Instagram

• Carried comprehensive research and developed in-depth industry reports that positioned the company as an industry expert, resulting in a 13% increase in inbound inquiries

Braemac, United Kingdom, Full-time (Inside Business Development Representative) March 2024 – May 2024

• Collaborated closely with the Managing Director and cross-functional teams to develop effective sales strategies
• Identified senior executives through in-depth research and initiated conversations to effectively discuss the company’s capability to align with their technology needs
• Generated and qualified leads to pass on to field-based account managers, contributing to the overall sales pipeline
• Followed up with clients post-meeting to address any concerns and gather feedback, leading to improved customer satisfaction

Deliveroo, United Kingdom, Full-time (Sales Development Representative) July 2023 – November 2023

• Demonstrated a passion for understanding clients’ evolving needs, personalised the communication and cultivated effective negotiation tactics, improving sales conversion rates by 20%
• Surpassed monthly conversion targets by successfully transforming an average of 15 opportunities into closed deals
• Optimized lead management processes by leveraging Salesforce to meticulously maintain and update a database of 300+ leads, resulting in a 25% improvement in data accuracy and completeness The Lifedu, India, Internship (Creative Content Writer) July 2021 – September 2021
• Developed compelling and engaging social media content (Instagram, LinkedIn) and website content, in close collaboration with the CEO and CDO
• Devised campaign ideas and strategies for the company to engage a targeted audience including, but not limited to, 12 –20-year-olds, most vulnerable to mental health issues, increasing the number of followers on LinkedIn by

7%

• Co-ordinated and strategized effectively with the team on upcoming marketing projects

Great Indian Ocean Links Shipping, India, Full-time (Marketing Executive) August 2020 – July 2021

• Contributed to the creation of marketing materials, including brochures and presentations, to effectively convey the company’s services to clients
• Conducted market research to identify and target clients that had a substantial need for our products, resulting in a 30% increase in the conversion rate of leads into clients
• Achieved KPIs by consistently meeting sales targets, fostering customer loyalty, and effectively communicating the product value proposition
• Coordinated trade shows and client events, enhancing brand visibility and generating new business leads

Solis HR Solutions, India, Part-time (Content Producer) April 2018 – August 2020

• Created and edited engaging blog posts, articles, and social media updates, maintaining brand consistency
• Carried comprehensive research to facilitate content creation and brand strategy
• Monitored and analysed content performance using Google Analytics and social media insights to refine and improve future content
• Coordinated with cross-functional teams to align content strategies with business goals, enhancing overall marketing effectiveness

Warwick Business School, MSc International Business September 2021 – May 2023