Melinda Koc
Beauty Advisor and Retail Specialist
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About
Passionate and customer-focused Beauty Advisor and Retail Specialist with over three years of hands-on experience in cosmetics, skincare, and fragrance retail. Skilled in makeup application, product demonstrations, and personalised recommendations that drive sales and customer loyalty. Experienced in upselling, merchandising, and creating visually appealing displays that attract attention and boost product engagement.
Proven ability to combine strong product knowledge with outstanding customer service, ensuring every shopper receives an inclusive, confidence-building beauty experience. Adept at handling cash, operating POS systems, and thriving in fast-paced retail environments. Reliable, organised, and driven by a genuine love for helping customers look and feel their best.
Experience
Barista / Customer Service Associate - Starbucks - London
(2022-09)
- Delivered top-tier service to customers in a busy, fast-paced retail environment.
- Promoted seasonal and featured beverages with enthusiasm, upselling add-ons and special offers.
- Handled cash, card, and mobile payments accurately while maintaining speed and accuracy.
- Worked collaboratively with team members to ensure seamless service during peak hours.
- Built customer loyalty by remembering preferences and providing a personalised experience.
- Applied strong product knowledge and communication skills transferable to a beauty retail setting.
Beauty Advisor (Customer Service, Makeup & Stock) - Boots - Manchester
(2021-02 - 2022-09)
- Delivered expert beauty and skincare advice tailored to each customer's skin type, tone, and preferences.
- Conducted mini makeovers and product demonstrations to showcase new and trending makeup items.
- Confidently upsold premium beauty lines, consistently surpassing weekly and monthly sales goals.
- Supported brand launches, in-store events, and promotional campaigns to increase engagement and sales.
- Managed stock rotation, performed inventory checks, and ensured full shelves and attractive displays.
- Created a welcoming environment where customers felt valued and confident in their beauty choices.
- Maintained brand standards, visual displays, and store presentation to align with Boots' luxury image.
Education
Bachelor's Degree - Law - Goldsmiths, University of London (2027-12)
Access to Higher Education Diploma - Law - Southwark College (2024-12)
GCSEs - English Literature, English Language, Spanish, RS, Maths, Science, History - Harris Academy Tottenham (2020-12)

