Mia Lieberson

Social Media, Influencer & PR Professional with 3+ years of experience across fashion, lifestyle, luxury and consumer brands. Experienced in influencer outreach, talent management, press communications, event activations and social content creation. Skilled in building relationships with creators, media contacts and agencies, coordinating campaigns from concept to execution, and creating engaging content across Instagram, TikTok and emerging platforms.

Strong understanding of fashion trends, social media culture and brand storytelling.

Social Media & Content Manager - Cadogan Clinic Chelsea

(2025-04)

• Lead creative direction and production of social-first content across Instagram and TikTok, including video and visual storytelling.
• Translate complex information into accessible, visually compelling content while maintaining brand tone and aesthetics.
• Develop creative approaches to educational and behind-the-scenes storytelling aligned with brand identity
• Collaborate with internal teams to develop innovative content concepts and campaign ideas.
• Analyse performance metrics to inform strategy and optimise engagement.

Influencer, PR & Events Executive - LOTUS

(2023-05 - 2025-03)

• Managed influencer identification, outreach, gifting and relationship management across lifestyle, fashion and travel campaigns.
• Built and maintained strong relationships with creators, talent managers, media contacts and brand partners.
• Coordinated influencer collaborations from briefing through to content delivery and reporting.
• Assisted with PR activity including press materials, media outreach and agency communications.
• Supported brand events, launches and activations, managing guest lists, influencer attendance and live social coverage.
• Monitored campaign performance, media coverage and influencer content to deliver actionable insights.
• Created engaging social content and copy across Instagram, LinkedIn and X aligned with client brand objectives.
• Supported the development and distribution of press materials, liaising with media contacts where required

Social Media Manager - Parkin & Gerrish

(2022-09 - 2024-01)

• Owned social media strategy and content across Instagram, focusing on growth, engagement and brand presence
• Led content creation across Reels, imagery, and campaigns tailored to audience behaviour.
• Set and monitored monthly performance targets, using engagement and sales data to inform content decisions
• Increased Instagram engagement by 59.8% and doubled follower growth through strategic content planning, influencer partnerships and community engagement initiatives.
• Created partnerships and pop-up activations, with fashion brands strengthening brand presence and visual storytelling.
• Produced weekly and monthly performance reports, tracking engagement, reach and conversions

Social media and marketing manager - Aziya Moore and The Vaccinees Tour

(2022-04 - 2022-07)

• Produced and shared real-time social content during a national tour, keeping audiences engaged.
• Collaborated with artists and partners to create cross-promotional content aligned with brand voice.
• Managed high-paced content production while maintaining consistent quality and aesthetics.

Progress tutor (Year 11 - 13) - Mulberry School For Girls

(2020-02 - 2022-06)

• Provided one-to-one mentoring and structured support to students with academic or emotional needs
• Planned, delivered and reviewed targeted interventions, including mediation and group workshops
• Held responsibility for a Year 11 tutor group, ensuring safeguarding oversight and consistent communication
• Assessed needs, identified risks and escalated safeguarding concerns in line with statutory guidance
• Maintained accurate records, progress tracking and written reports to monitor outcomes
• Liaised with parents, external agencies and internal safeguarding teams to support student wellbeing

Fashion Design Intern - Zandra Rhodes

(2023-09 - 2023-03)

• Assisted with garment development and creative processes within a renowned British fashion house.
• Supported research into trends, fabrics and seasonal collections.
• Developed understanding of luxury fashion branding, aesthetics and industry operations.

Bachelor of Science - Psychology - University of Brighton (2020)

A Levels - Soke Newington School (2017)