Creative photographer and visual content specialist with hands-on experience producing commercial imagery in a fast paced retail environment
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I am a creative professional holding a BA in Film Studies from Queen's University Belfast, with strong expertise in professional product photography, visual content creation, and social media management; particularly for antiques, vintage items, and collectibles. In my former multifaceted role at On The Square Emporium (Ireland's largest antique store), I served as sales associate & photographer.
I managed the full product photography workflow: styling collectibles, setting up professional lighting and composition, capturing high quality stills, and handling post-production in Adobe Photoshop and Lightroom to produce polished images for the website, social media, email campaigns, and promotional materials. As "Kradnut" on Instagram (@kradnut), I am a freelance minimalist artist who sells original artwork at conventions including Northern Ireland Comic Con, Q-Con, and events like Anime Tattcon NI. I'm proficient across the Adobe Creative Suite (including Premiere Pro for video editing), Canva, stills photography, and broader content production.
I design graphics, brochures, flyers, and posters optimised for both print and digital formats. On the social media and marketing front, I've managed paid campaigns through Facebook Ads Manager & Loomly, planning, executing, and refining efforts while aligning budgets with clear objectives. I have a keen sense of platform specific performance, enabling me to craft tailored strategies for Instagram, TikTok, Facebook, and emerging channels to boost reach and engagement.
Social Media Content Creator & Social Media Manager - Freelance - Northern Ireland
(2025-04)
Create social media graphics, branded static posts, promotional content, and visual assets for a half a dozen local businesses across Northern Ireland. Work closely with clients to produce content tailored to their brand identity, audience, and marketing goals across platforms including Facebook and Instagram. Use Loomly to schedule posts, organise content calendars, and manage social media planning.
Design graphics and marketing materials using Canva and Adobe Creative Suite, ensuring consistent branding and professional presentation across all content. Support businesses with day-to-day social media management tasks including content planning, post scheduling, maintaining brand consistency, and helping improve online engagement and visibility.
Sales Associate & Product Photographer - On The Square Emporium - Belfast, Northern Ireland
(2025-11 - 2026-04)
Concurrently acted as stock photographer & sales associate. Styled antiques and vintage items to create high quality product photography. Handled the full creative process through professional lighting and styling to expert post-production using Adobe Photoshop and Lightroom, delivering polished & cohesive visuals for the website, social media, email campaigns and promotional materials.
Provided outstanding customer service in a distinctive antiques and vintage retail environment, guiding clients to discover and purchase unique collectibles, decorative pieces and one of a kind treasures. Achieved strong sales performance through engaging product storytelling, tailored recommendations and eye-catching merchandising displays that showcased the store's eclectic inventory. Worked the sales floor during peak periods, including regular weekend shifts, while upholding exceptional standards of stock presentation, organisation and shop floor tidiness.
Career Break – Family Caregiver & Freelance Artist - Self-employed - Northern Ireland
(2019-08 - 2025-11)
Provided full time care and support for two family members. Currently working as a freelance artist, creating digital artwork using Canva, Photoshop, and social media platforms to engage audiences. Managed my own social media pages to promote my artwork, growing engagement and learning how to use analytics to track performance. Created a range of digital artwork, branding and visual content, using Adobe suite and other online resources for design and video editing.
Supervisor - The Original Factory Shop - England
(2014-08 - 2019-04)
Antiques Shop Assistant - Antiques Shop
(2013-11 - 2014-07)
Volunteer - British Heart Foundation
(2012-06 - 2013-09)
Bachelor of Arts - Film Studies - Queen's University Belfast (QUB) (2015-09 - 2018-07)
Edexcel Level 5 HND - Creative Media Production - South Eastern Regional College / Northern Ireland Film School (2013-09 - 2015-06)
Edexcel Level 4 HNC - Interactive Media - South Eastern Regional College (2012-09 - 2013-06)
Edexcel BTEC Level 3 Extended Diploma - Creative Media Production - South Eastern Regional College (2010-09 - 2012-06)
GCSEs - Strangford Integrated College (2006-09 - 2010-06)
