Head of CRM
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My approach to CRM is founded in a customer-centric philosophy. I believe that truly understanding the customer is paramount to creating impactful campaigns. I have successfully implemented data-driven strategies that have not only enhanced customer engagement but also delivered on ROI. M y expertise lies in utilising a data-driven and analytical approach to inform decisions and optimise marketing campaigns for maximising effectiveness.
Marketing Strategy - Cornell University (2015-2016)