Michael Stratton

My approach to CRM is founded in a customer-centric philosophy. I believe that truly understanding the customer is paramount to creating impactful campaigns. I have successfully implemented data-driven strategies that have not only enhanced customer engagement but also delivered on ROI. M y expertise lies in utilising a data-driven and analytical approach to inform decisions and optimise marketing campaigns for maximising effectiveness.

• 10+ years experience in CRM / Loyalty / Strategy / Retention / Analytics / Leadership / B2C
• Global experience across multiple verticals and industries including gaming, web3, edtech, and loyalty memberships.
• Managed and operated multiple CRM/CDP tools, and ESP’s including: Braze, Bloomreach, MAPP, Salesforce, customer.io, Tableau, GA, MixPanel & Looker Studio.
• High attention to detail, data-driven, customer-centric, segmentation, user behaviours & engagement.
• Additionally, I offer consultancy in CRM strategy, implementation, data structures and more.
• Experienced with large data sets (100M+) and managing large teams.

Marketing Strategy - Cornell University (2015-2016)