Mike Albert

Talented copywriter and content writer with 12+ years of experience. My style is lean, simple and easy to read. I keep it simple to achieve extraordinary results. I work primarily with startups in the SaaS and tech sector. With previous experience in advertising sales, I speak the language.

Copywriter & Founder - MTW Copywriting Ltd (Mike The Writer) - London, Greater London

(2016-10)

• Built a successful copywriting and content business from zero. My strapline is 'Copywriting for Startups'
• Working mainly with SaaS and tech companies, I create websites, ongoing content, articles and blogs, lead magnets, social posts and more
• Clients include Sales Confidence, Cognism, Refract, Venatrix and Joopio
• Creates compelling, clear and effective copy that gains target audience attention and raises conversion rates
• Helps clients develop an authentic brand voice and maintain it across all content channels
• Owns all phases of client projects from planning to on-time completion of quality deliverables
• Works with tools including Chat GPT, Grammarly and Surfer for SEO

Copywriter & Advertising Sales Manager - SAGA Magazine - London, Greater London

(2008-04 - 2016-09)

• Devised and wrote copy for advertisements, articles and advertorials in SAGA Magazine
• Specialist in tailoring content for the unique older audience
• Created copy for household name companies including Boots, British Gas, Karcher and Macmillan
• Sold display and digital advertising in SAGA Magazine and on saga.co.uk

Bachelor of Arts - Politics & History - University of East Anglia (1996-09 - 1999-07)