Mina Javadi

Growth-focused Digital Marketing Executive with extensive experience in SEO, analytics and digital campaign management across multiple platforms. Skilled in technical and on-page SEO, conversion rate optimisation, data analytics, PPC optimisation and conversion tracking, with a proven ability to enhance website visibility, user experience and campaign performance. Strong collaborator, bridging marketing and development teams to deliver measurable results.

Currently developing advanced skills in Google Cloud, BigQuery and Server-Side Tracking to strengthen data-driven marketing strategies.

Digital Marketing Executive - Xanda Ltd - London

(2021-09)

Led comprehensive SEO strategies, encompassing On-Page and Technical SEO, to enhance organic search visibility and drive targeted traffic. Implemented and managed advanced tracking solutions, including Google Tag Manager (Web) and GA4, ensuring accurate multi-platform conversion tracking. Debugged and resolved critical event tracking issues, data discrepancies and PPC configuration errors, maintaining data integrity and campaign performance.

Developed and automated interactive dashboards and reports in Looker Studio, leveraging native connectors and SuperMetrics for actionable insights. Optimised PPC campaigns across Google Ads, Microsoft Ads, LinkedIn and Meta platforms, consistently maximising return on investment (ROI). Served as the primary liaison for SEO, data tracking and analytics, fostering seamless collaboration between marketing and development teams.

Currently advancing technical expertise in Google Cloud, BigQuery and Server-Side Tracking to further strengthen data-driven marketing capabilities.

Digital Marketing Executive & apprentice - Bizzinternet - London

(2021-03 - 2021-09)

Designed and maintained the websites, implemented On-Page SEO and Technical SEO tactics, planned and managed the marketing strategies, defining the weekly goals and tasks for the team. Created emails on HubSpot for an email campaign. Attended the weekly webinars arranged by the apprenticeship provider. Delivered the Content creation for the website and social media platform.

Freelancer - Freelance - Oakwood, London

(2020-02 - 2022-06)

Coordinated with clients to deliver tailored website optimisation strategies.Enhanced user experience (UX) for both personal and client websites, resulting in increased impressions and clicks. Conducted keyword research to identify high-value opportunities for optimisation. Implemented on-page and content optimisation strategies to drive qualified organic traffic.Applied conversion-focused tactics to improve customer journeys and increase conversion rates.

• Improved an e-commerce website’s search rankings by applying SEO best practices aligned with Google Search Guidelines.
• Increased domain authority and strengthened backlinks through targeted outreach and link-building strategies.
• Managed Google Ads PPC and remarketing campaigns that boosted returning user numbers and overall engagement.
• Expanded digital marketing knowledge through continuous professional development, including Google Digital Garage training and certifications.

Nursery Assistant - Shining Stars Day Nursery - London

(2018-10)

Deliver the stimulation to develop the skills in the entire areas of development through varied experiences and carefully planned activities. Visit and record accidents in the accident book, and ensure that parents sign accident forms. Inspire and motivate the nursery children in all areas of learning, while incorporating the EYFS curriculum and creating exciting, inspirational activities to promote learning.

Support in some admin responsibilities, such as Online Children Learning Journal (Tapestry), and routine admin tasks.

• Cooperated with parents and other visitors in a calm, friendly, and efficient manner.
• Enabled the adherence to all policies and procedures in the nursery.

Shop Assistant - IPB TECHNOLOGY - Kings Cross, London

(2015 - 2016)

Customer service and admin.Response to the customer's inquiry. To do some of the basic repairs of the smartphones. Log the orders and issue the receipt. Communicate with customers to resolve issues. Gained and optimised knowledge about fixing computers and smartphones.

Other Experience - London Online seller/eBay - London

(2014 - 2015)

Purchase Coordinator - Tehran Taipei fastener Co Ltd - Tehran, Iran

(2006 - 2014)

Bachelor's Degree - Computer Software (2005)

Fundamental Digital Marketing - Google

Functional Skill Maths, English Level 2 and ICT Level 1

Children and Young People’s Workforce (QCF) Level 2