Nula Lo

Experienced Event Planner with expertise in

MICE industry and Brand Marketing, fluent in Mandarin and English. Passionate about organising B2B/B2C events, prioritizing tasks, and enhancing customer satisfaction. Skilled in detail-oriented, results-driven event management, excelling in fast-paced settings. Specializes in bridging online and offline experiences, committed to creating unique, brand-boosting events that engage customers.

Event & Marketing Coordinator

Experienced in coordinating a diverse range of events, including seasonal marketing campaigns and regular monthly gatherings. Proficient in overseeing end-to-end event planning and execution, utilizing a combination of online and offline strategies.

Key Highlights:

• Customized strategies for clients, creating distinctive recruitment campaigns to strengthen the ResumeCake community.
• Skilled in assessing attendee engagement, evaluating branding effectiveness, and gathering insights to shape future marketing initiatives.
• Recognized for developing impactful campaigns that resonate with target audiences, foster meaningful connections, and strengthen community presence.
• Achieved 500% growth in event revenue within six months through effective strategies and initiatives.
• Managed all aspects of event logistics, including venue selection, contract negotiation, and audiovisual equipment coordination.
• Organized large-scale events such as B2B social gatherings, C2B workshops, and career fairs.
• Executed online and onsite seasonal campaigns with the goal of expanding and enhancing brand community, achieving 32% growth in six months.
• Coordinated employer branding events to attract top talent and strengthen brand reputation.

Shih Hsin University – Bachelor’s in Public Relations & Advertising (Marketing focus)

Gained a solid foundation in strategic communications, marketing, and brand management. Developed skills in campaign planning, media relations, and cross-channel promotion, with practical projects emphasizing teamwork and creativity.

Università degli Studi Roma Tre – Exchange Programme (Business & Commerce)

Completed an international exchange program focused on business, commerce, and cross-cultural communication. Strengthened adaptability and global perspective by studying and collaborating in a multicultural academic environment.