Patrick Steel

Commercial and business development professional with 30 years' experience spanning sales, marketing, entrepreneurship, partnerships and project development. Experienced in building businesses and commercial propositions, developing routes to market and turning ideas into deliverable projects across entrepreneurial, consulting and public-sector environments.

Co-Founder & Chief Commercial Officer at HEAT HALO (2026-03 – Present)

Developing Heat Halo's commercial proposition and route to market for a thin internal wall insulation system.

• Developed the business model, pricing, positioning and route-to-market.
• Built the investor proposition and commercial model, and developed the manufacturer, supply and UK installation structure.
• Sourced and delivered independent BS EN ISO 9869 testing to provide an evidence base for thermal performance.
• Lead business development and strategic partnerships, including repositioning towards social housing and targeted treatment of problem walls.

Universal Credit Work Coach - Executive Officer at DEPARTMENT FOR WORK AND PENSIONS (2024-09 – Present)

• Manage a Universal Credit caseload, assessing circumstances and agreeing actions within policy and guidance.
• Maintain accurate case records and work with colleagues, employers and support services to address barriers to employment.

Commercial Project Consultant at CARBON10B X (2024-10 – 2026-06)

Assessed and modelled carbon-reduction opportunities for an early-stage business, evaluating project viability and routes to commercialisation.

Founder & Managing Director at PROPERTY MARKETING EXPERTS LTD (2020-03 – 2025-03)

Founded PME as an off-market property sourcing business before developing it into residential improvement and construction, reaching approximately £150,000 annual turnover at its peak.

• Sourced off-market opportunities for private investors before expanding into construction and developing partnerships with Homebase and Bathstore.
• Recruited and managed trades and project-managed approximately 20 kitchen and bathroom installations, and a full home refurbishment with kitchen extension.
• Established PME Procurement for project materials and managed the brand, website, suppliers, customers and day-to-day commercial operation.

Sales & Marketing Director – Contract at SMITH TOOLS MANUFACTURING (2023-02 – 2024-01)

Supported UK market development for a European construction consumables manufacturer across positioning, sales and marketing. Also developed the branding and fascia for Smith Interiors, who sell and install premium 1909 Kitchens from PWS Distributors.

Business Development Manager at OYO (2019-10 – 2021-09)

Developed OYO's UK accommodation network by engaging hotel owners and other accommodation businesses and onboarding suitable operators onto the platform.

Founder at NEW WAVE MARKETING SOLUTIONS LTD (2011-03 – 2019-10)

Founded a UK and South-East Asia sales and marketing consultancy spanning hospitality, technology, publishing, automotive services and travel; with work across commercial development, market entry, sales, content and partnerships.

National Advertising Manager at TITAN PUBLISHING LTD (2006-07 – 2010-09)

Led national advertising sales across licensed consumer titles, managing major agency/client relationships and developing the sales team.

• Trebled team revenue over four years and delivered more than £1.2m in 2009/10, following successive record years.

Advertising Manager at SOUTHWARK NEWS (2004-08 – 2006-06)

Helped launch the Southwark Weekender and increased monthly advertising revenue from approximately £50,000 to more than £100,000 in little over a year. Onboarded and trained new sales staff as the commercial team expanded.

Sales Team Lead at FUSION RADIO GROUP (2001-01 – 2004-07)

Consistently delivered new-business revenue, progressed into team leadership and mentored new sales recruits.

Sales & Marketing Manager at SPIRIT MEDIA PLC (1999-06 – 2000-12)

Worked across sales, marketing and production for corporate communications projects, contributing to approximately £4m in first-year sales.

Sales Development Officer at DIRECTeam Leisure Services

Listed under Early Experience.

Advertising Research at The Scotsman Publications

Listed under Early Experience.

Junior Media Planner/Buyer at MediaCom UK

Listed under Early Experience.

3 A Levels; A/O Level; 9 GCSEs A-C in Mathematics (Pure & Applied), History, Physics; Additional Mathematics – ALLEYN'S SCHOOL, DULWICH, LONDON