Peter Needham

Copywriter

Talent

London, Greater London40 GBP/hourMember since July 7, 2025

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About

Hi,

My name’s Peter Needham. Pleased to meet you.

I’m a Copywriter, Content Writer and UX Writer with a wealth of experience client-side, and at major agencies, including: Mirum, Ogilvy One, JWT Malaysia, Carat, RAPP,and Huge Inc.

I’ve created on and offline content and campaigns for brands such as: Jeep, John Lewis, Hilton, Coca-Cola, HSBC, Sky Sports, BT, Comic Relief, British Gas, and more.

Thanks,

Pete.

Experience

Freelance Copywriter / Great Western Railway

June 2025 – June 2025

Crafted a range of emails promoting the GWR Rewards loyalty program, and the first-class service available onboard Great Western Railways trains - including Pullman fine dining, lounges, refreshments, comfort, and connectivity. Created a suite of emails giving travel tips to customers using Great Western Railway trains to get to Glastonbury Festival 2025.

Freelance Copywriter / Kingsbridge Group Insurance

June 2024 – March 2025

Created website, email, social media, blogs, and events content promoting Kingsbridge insurance products, (incorporating SEO keywords and ChatGPT AI), enabling contractors to make the right choices for their business cover.

Freelance Copywriter / BT

April 2024

Created digital content for the launch of the technology equipment section of BT’s portfolio – including impactful website content, and product descriptions across the range - showcasing everything from televisions to ear pods.

Freelance Copywriter / Moonpig

October 2023 – December 2023

Created concepts and scripts for Moonpig’s YouTube channel, including videos about their personalised Christmas, Valentine’s Day and Mother’s Day cards. Crafted a suite of emails about Moonpig’s extensive range of cards, gifts and digital gift experiences, along with copy for the Moonpig app, and blogs.

Freelance Copywriter / Wunderman Thompson Commerce

April 2023 – June 2023

Created a range of website, email and in-app content within the luxury retail space, for global hospitality, airport lounge, beauty, drinks and cuisine clients.

Crafted compelling in-app content for World Duty Free members, including the latest hotel deals, airport lounge benefits and car hire discounts. Projects also included branding, and working with translators around the world.

Freelance Copywriter / Ooni Pizza Ovens

October 2022 – January 2023

Created website, email, social, blog and offline content for the Ooni brand, including copy about the range of Ooni ovens/products, lifestyle pieces about pizza parties, and home-made pizza recipe suggestions.

Freelance Copywriter / John Lewis

July 2022 – September 2022

Created website, email and in-app content showcasing the latest menswear, partywear, fragrance, skincare and beauty ranges from major brands, including: Clarins, Clinique, Sisley, and Dior. Crafted digital content promoting exclusive skincare events, like holiday beauty tips from Bobbi Brown.

Freelance Copywriter / HSBC

January 2022 – May 2022

Created clear, focused copy for digital customer journeys, across a range of HSBC financial services touchpoints for phone and web. Optimised and streamlined journeys to give customers information clearly and swiftly.

Freelance Copywriter / John Lewis

December 2021 – January 2022

Wrote customer-friendly content about the John Lewis range of electrical, tech, homeware, beauty and sportswear for in-store digital displays. Crafted copy for the John Lewis website, including content about Christmas virtual tours of the store, financial services, and support pages.

Freelance Copywriter / Voi Technology

June 2021 – November 2021

Created impactful website, email, in-app, blog and offline content for Voi electric scooters, whose mission is to make city centres better for people, and the environment. Crafted customer comms, including ride guides, Voi mission statements, and promoting the latest exciting Voi events.

Freelance Copywriter / OVO Energy

April 2021 – June 2021

Created impactful digital customer communications for the OVO Energy brand, providing new customers with everything they needed to know about joining OVO - in particular the green credentials of the brand, and OVO’s mission to create a world beyond carbon.

AD INDUSTRY AFFECTED BY COVID

Freelance Copywriter / Mirum

September 2019 – March 2020

Created Facebook, X, and Instagram posts showcasing the latest Jeep and Alfa Romeo ranges. Generated conceptual campaign work for the new Fiat Ducato Electric van, email and landing page content for the Abarth range, and Yonex Instagram posts about the #AskMomota Q&A event.

October 2004 – June 2019

Freelance Copywriter for brands including: