Copywriter
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Hi,
My name’s Peter Needham. Pleased to meet you.
I’m a Copywriter, Content Writer and UX Writer with a wealth of experience client-side, and at major agencies, including: Mirum, Ogilvy One, JWT Malaysia, Carat, RAPP,and Huge Inc.
I’ve created on and offline content and campaigns for brands such as: Jeep, John Lewis, Hilton, Coca-Cola, HSBC, Sky Sports, BT, Comic Relief, British Gas, and more.
Thanks,
Pete.
Freelance Copywriter / Great Western Railway
June 2025 – June 2025
Crafted a range of emails promoting the GWR Rewards loyalty program, and the first-class service available onboard Great Western Railways trains - including Pullman fine dining, lounges, refreshments, comfort, and connectivity. Created a suite of emails giving travel tips to customers using Great Western Railway trains to get to Glastonbury Festival 2025.
Freelance Copywriter / Kingsbridge Group Insurance
June 2024 – March 2025
Created website, email, social media, blogs, and events content promoting Kingsbridge insurance products, (incorporating SEO keywords and ChatGPT AI), enabling contractors to make the right choices for their business cover.
Created digital content for the launch of the technology equipment section of BT’s portfolio – including impactful website content, and product descriptions across the range - showcasing everything from televisions to ear pods.
October 2023 – December 2023
Created concepts and scripts for Moonpig’s YouTube channel, including videos about their personalised Christmas, Valentine’s Day and Mother’s Day cards. Crafted a suite of emails about Moonpig’s extensive range of cards, gifts and digital gift experiences, along with copy for the Moonpig app, and blogs.
Freelance Copywriter / Wunderman Thompson Commerce
April 2023 – June 2023
Created a range of website, email and in-app content within the luxury retail space, for global hospitality, airport lounge, beauty, drinks and cuisine clients.
Crafted compelling in-app content for World Duty Free members, including the latest hotel deals, airport lounge benefits and car hire discounts. Projects also included branding, and working with translators around the world.
Freelance Copywriter / Ooni Pizza Ovens
October 2022 – January 2023
July 2022 – September 2022
January 2022 – May 2022
December 2021 – January 2022
June 2021 – November 2021
April 2021 – June 2021
September 2019 – March 2020
Created Facebook, X, and Instagram posts showcasing the latest Jeep and Alfa Romeo ranges. Generated conceptual campaign work for the new Fiat Ducato Electric van, email and landing page content for the Abarth range, and Yonex Instagram posts about the #AskMomota Q&A event.
October 2004 – June 2019
Freelance Copywriter for brands including:
Coca-Cola
BT
Ogilvy & Mather
October 2003 – May 2004
MA Creative Writing, University of East Anglia
(2:1)
October 1994 – May 1997
BA Honours English, University of Cumbria
(2:1)
