Sara Kean

Highly focused B2C and D2C copywriter, with key exposure in a fast-paced and collaborative post-production studio, and creative writing and editorial environment. With over 20 years of copywriting for fashion, beauty, lifestyle and wellness brands, CRM copywriting, e-commerce, sub-editing and SEO experience, I am highly organised, possess impeccable English language and grammar skills, am a strong and confident communicator with key stakeholders of all levels, and I thrive while working to tight deadlines. I’m extremely positive and approachable with a good sense of humour, and would describe myself as a champion of people; I thoroughly enjoy helping others embrace who they are, while developing new skills through mentoring and nurturing their own creative talents.

I am also experienced in helping to affect policy change in disability groups within a corporate company, by identifying as disabled myself, and championing underrepresented voices for a fair and equal playing field

· Over 20 years’ experience of copywriting, CRM, editing, SEO and web content creation.

· Data-driven CRM and commerce copywriting, through Test and React marketing strategies, to help improve copy and drive consumer engagement.

· Regularly contributing to and editing brand blurbs, category headers, newsletter articles and campaign landing page copy for fashion, beauty, lifestyle and wellness brands.

· A brand guardian, with a solid grasp of brand Tone Of Voice, and the ability to adapt to different audiences to drive engagement where necessary.

· Excellent content management system (CMS) experience.

· Excellent knowledge of global fashion, beauty, food and lifestyle brands, trends, terminology and competitors.

· Active monitoring of competitor email activity and trends, to help identify new opportunities for best-practice copy.

· Very strong editorial understanding, art direction and visual awareness for web content campaign, email and landing pages.

· Excellent eye for product details and copy inconsistencies.

· A champion of people, underrepresented voices and always striving for a fair and equal playing field.

· Excellent proofreader and sub-editor, with a meticulous eye for spelling and grammatical errors, and experience of providing feedback to freelancers and junior members

· Confident presenter and communicator with key stakeholders of all levels across departments and the wider business, both written and verbal.

· Strong administration and organisational skills.

· Good HTML/CSS knowledge.

· Proficient in Microsoft Office, including Excel, PowerPoint, Outlook, Teams and Word.

High School, English Literature and English Language