Phoebe Williams

Highly organised, personable, and adaptable individual with extensive experience in front-of-house operations, client relations, and high-level administrative support across charity, health, corporate, and hospitality sectors. Proven track record acting as the primary face-of-the-business, welcoming visitors, managing busy phone lines, managing complex schedules, and maintaining seamless daily office operations. Skilled at managing correspondence, coordinating events, maintaining records, and delivering exceptional front-of-house service in fast-paced environments.

A confident communicator experienced in representing organisations at high-profile venues including 10 Downing Street, Houses of Parliament, and Sky News.

Founder & CEO at The PMDD Project (2021-04 – Present)

• Built and led a national charity from the ground up, developing a distinctive, audience-led approach to partnerships, campaigns and engagement that has helped position The PMDD Project at the forefront of the women’s health movement.
• Served as the primary representative and face of the organisation, managing all incoming public, client, and executive inquiries via phone, email, and front-of-house receptions.
• Handled comprehensive office administration, document preparation, database management, and calendar scheduling across multi-stream charity operations.
• Designed and delivered an end-to-end workplace and healthcare training programme, including framework development, stakeholder engagement and rollout.
• Established programme structure and governance across multiple workstreams, ensuring alignment to strategic objectives.
• Managed relationships with key stakeholders, including NHS, local authorities, employers and policymakers.
• Led national campaigns and projects, coordinating delivery across multiple partners and audiences.
• Secured funding through high-value proposals, enabling programme expansion and increased reach.
• Managed budgets, resources and volunteer teams, ensuring delivery against timelines and priorities.

Partnerships Manager at British Heart Foundation (2022-04 – Present)

• Acted as a key contact point for external partners and visitors, delivering professional front-of-house representation and client service.
• Managed administrative workflows, partner documentation, scheduling, meeting coordination, and records management to ensure smooth daily operations.
• Develop creative, insight-led partnership propositions and campaigns, tracking performance and outcomes to inform improvements.
• Identified and mitigate risks and delivery challenges to maintain programme momentum.
• Manage budgets, resources and volunteer teams, ensuring projects are delivered effectively, on time and against agreed priorities.
• Led networks (e.g. Community Champions, Mental Health First Aiders, Gender Equality committee), ensuring consistent delivery and support structures.

Front of House Team at The Botanist (2018 – 2020)

• Provided a warm, professional welcome to all guests and visitors as the first point of contact for the venue.
• Managed reservations, phone enquiries, guest reception, and customer requests in a high-volume, fast-paced setting.
• Maintained high standards of front-of-house presentation, guest relations, and administrative record-keeping.

Director at YourCityinMind

NPD Buying Assistant at Beauty Bay

Merchandiser at Klash Clothing

Masters in Fashion, Enterprise and Society – University of Leeds (2018 – 2019)

BA Hons in Business and Marketing – Sheffield Hallam University (2015 – 2018)