
CEO Founder
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I am a passionate founder of my GEO (Generative Engine Optimisation) agency: lomo ai
LLMs have changed how people buy in B2C and B2B. Outbound GTM tactics are proving increasingly ineffective. The traditional agency model is proving too expensive and cumbersome for clients.
We solve all these problems with lomo ai, delivering GEO end to end for clients - from reporting to recommendations through to activation services. Our approach to GEO is unique, ethical, effective and sustainable.
I care about doing GEO the right way, not trying to game (or black hat) the LLM algorithms, instead focusing on the proven building blocks of growing businesses: Brand fundamentals, thought leadership, inspiring content - trusted signals that LLMs respond to. It is these Marketing principles that fuel my passion for GEO.
And GEO is more than improving brand visibility inside LLMs. It is lighting a pathway to increased inbound demand and a reinvention of your GTM model. My vast experience across sectors and industries on how to take products and services to market, fused with an understanding of the transformative effects of LLMs on this practice, supports our consultancy services in this area.
lomo ai
Founder & CEO
Mar 2026 - Present
London Area, United Kingdom
Full-time · 2 yrs 7 mos
Oct 2023 - Feb 2026
London Area, United Kingdom
Partner Marketing & Strategy Lead
Microsoft · Full-time
Mar 2020 - Oct 2023 · 3 yrs 8 mos]
London, England, United Kingdom
Sunrise Communications Inc. · Full-time
May 2018 - Aug 2019 · 1 yr 4 mos
Zürich Area, Switzerland
Masters Distinction Marketing - Nottingham University
2:1 Business Administration - Cardiff University