Pradeepa Raj

A results-driven Digital Specialist with over three years’ experience across digital operations, customer service, order management, and content coordination. Skilled in managing end-to-end digital workflows including sales lead processing, order book management, campaign scheduling, and customer account support using CRM platforms (Salesforce Lightning) and digital advertising tools (Google Ad Manager). Recognised with an Australian Client Onshore Team Award for delivering outstanding customer experience in a high-pressure, deadline-driven environment.

Proficient in Microsoft Office Suite (Excel, Word, Outlook, PowerPoint), content creation tools (Canva, Figma), and social media scheduling platforms. Combines strong analytical and reporting skills with excellent verbal and written communication, a proactive problem-solving approach, and the flexibility to thrive in rota-based, fast-paced working environments. A collaborative team player committed to driving operational efficiency and supporting business growth across digital channels.

Client Service Executive — Digital Operations - Deloitte Digital

(2023-04 - 2026-01)

• Order Management & Processing: Managed end-to-end order placement, tracking, and fulfilment for print and digital advertising bookings across leading Australian publications. Ensured timely conversion of orders once stock/inventory was available for delivery to clients.
• CRM & System Administration: Operated Salesforce Lightning and Adpoint CRM daily to process bookings, manage customer accounts, update order books, and maintain data integrity across multiple platforms.
• Sales Lead Coordination: Added and tracked sales leads from various manufacturers and third-party sources onto internal systems, coordinating these with Digital Sales Executives to ensure seamless handover and follow-up.
• Customer Service & Communication: Acted as a first point of contact for client queries via email and telephone. Provided accurate, friendly, and timely updates on order progress, resolved complaints empathetically, and ensured high levels of customer satisfaction on a daily basis.
• Data Analysis & Reporting: Produced regular reports on order book status, campaign performance, sales metrics, and customer returns/credits/debits using Excel and internal reporting tools. Interpreted large datasets to identify trends and support decision-making.
• Financial & Administrative Processing: Managed cancellations, credits, debits, invoicing, and returns of non-faulty goods. Validated pricing with finance teams and confirmed payment approvals to resolve discrepancies.
• Digital Content & Campaign Delivery: Created and scheduled digital ad campaigns through Google Ad Manager (GAM), ensuring accurate targeting, compliance with creative specifications, and seamless multi-channel delivery. Curated content for campaign launches across digital platforms.
• Quality Assurance & Documentation: Conducted quality checks on all data entries, ad creatives, and placements. Maintained detailed process documentation including SOPs, approval workflows, and troubleshooting guides to enhance operational efficiency.
• Cross-functional Collaboration: Worked closely with sales, finance, marketing, and offshore teams to manage end-to-end delivery. Coordinated with international shipping/logistics teams for export documentation where required.
• Time Management & Flexibility: Successfully managed competing priorities across multiple client accounts and shifting deadlines within rota-based schedules, demonstrating adaptability and strong organisational skills.

Medical Billing Trainee - Omega Healthcare Management Services - Chennai, India

(2022-11 - 2023-01)

• Data Entry & Accuracy: Performed high-volume, accurate data entry of patient records, insurance verification details, and claims information into structured database systems, maintaining excellent attention to detail.
• Administrative Processing: Assisted in claim submissions, invoicing, payment processing, and resolving billing discrepancies. Gained experience in processing credits, debits, and refunds.
• Systems & Compliance: Worked with medical coding frameworks (ICD/CPT) and billing workflows, developing a methodical, compliance-focused approach to administrative processes.

B.Sc - Computer Science - P.S.R Arts and Science College (2019 - 2022)

HSC - Computer Science - PACR Ammani Ammal Girl's Higher Secondary School (2017 - 2019)