Daniel Greenaway

Versatile digital professional with 20+ years of experience enhancing business performance and digital presence. Proven expertise in cross-functional collaboration, driving engagement, and implementing data-driven strategies that boost sales and elevate digital channels. Skilled in crafting content and technical solutions to grow B2B and B2C brands.

Digital Marketing Specialist at Accounting Wise (2024-09 – Present)

• Digital Marketing Channel Management: Responsible for the performance of all digital channels. Implementing strategy and content to reach agreed digital KPI’s.
• Web Development: Responsible for the integration and development of all company web based marketing infrastructure. Improving on metrics to impact conversion and engagement rates.

Digital Technology & Marketing Specialist at Options Skills (2020-07 – 2024-03)

• Digital Systems: Oversaw all digital and web systems, including Websites, CRM, CMS, LMS. Ensuring seamless operation and interoperability of systems to support marketing, business operations.
• Digital Strategy: Spearheaded all digital marketing initiatives, managing a £300,000 budget to optimise lead generation, improve marketing output, and streamline stakeholder and student support processes.
• Online Learning Platform Development: Led the design and launch of a bespoke Learning Management System (LMS), resulting in cost reductions and increased student engagement.
• SEO Strategy and Execution: Implemented a SEO strategy to improve organic search visibility, enhance keyword rankings, and drive targeted traffic. Achieved measurable improvements in website traffic.
• PPC Campaign Management: Managed campaigns across Google, Bing and social channels. Developed strategies, optimised bidding to maximise ROI. Successfully reduced costs and increased conversions
• Team Management: Led a dynamic team, fostering a collaborative environment to drive creativity and innovation. Provided guidance on campaign strategy, performance metrics, and development.

Digital Marketing Specialist at Thomas Dudley Ltd (2019-02 – 2020-07)

• Digital Strategy Development: Developed and executed a digital strategy for seven group businesses, optimising conversion rates and boosting B2B engagement on web and social channels.
• Performance Gains: Increased organic traffic by 27% and B2B conversions by 50% through targeted SEO, content marketing, and social media optimisation.
• Multichannel Marketing: Managed PPC, email marketing, and web projects, ensuring cohesive digital marketing for internal and external stakeholders.

Digital Marketing Manager at Options Skills (2015-11 – 2019-01)

• Digital Strategy & Growth: Led digital strategy during a key growth phase, increasing annual enquiries by 7,000 and driving turnover to £5M over three years.
• CRM Development: Developed a bespoke CRM system to help identify growth opportunities and support data-driven marketing.
• Team Leadership: Led a 4-person digital marketing team, fostering professional development to advance digital initiatives and business growth.
• Content & Paid Optimisation: Executed an engagement plan across content and paid channels, achieving a 23% boost in organic traffic and 19% increase in enquiries.
• Website & SEO: Redesigned mobile-friendly websites, focusing on SEO to enhance organic visibility.
• Cost Efficiency & CRO: Reduced CPC and CPA by 47% to £14 per enquiry across digital channels.

Web Developer at RIGHTIO Ltd (2015-08 – 2015-10)

• Website Redesign: Completed a contract to redesign lead-capture sites, boosting PPC KPI’s.

Digital Marketing Executive at SYSPAL (2013-08 – 2015-08)

• B2B Digital Campaigns: Led a B2B digital marketing campaign for a leading stainless-steel B2B manufacturer, boosting enquiries by 40% during peak sales.
• Content Strategy: Integrated a content strategy to enhance team collaboration and engagement, regularly updating Directors and stakeholders on digital performance and business impact.

E-commerce SEO Manager at Choice Shops Ltd (2011-04 – 2013-08)

• Organic Growth: Drove sustained organic growth across sectors through SEO and content marketing.
• Website Development: Developed mobile friendly websites and business profiles, adhering to best practices and accessibility standards for optimal visibility.
• Keyword Strategy: Executed a SEO marketing plan with content teams, increasing organic traffic by 17%.
• E-commerce Redevelopment: Led e-commerce website redevelopment, enhancing conversion rates and key KPIs to support business growth.

Digital Marketing Executive at RF Training (2010-04 – 2011-04)

• Web Optimisation: Built WordPress sites, improved design, boosting CTR and cutting CPA by 22%.
• SEO: Enhanced visibility and authority with SEO and link-building and content generation.
• PPC: Managed campaigns to drive traffic and conversions whilst lowering costs.

Web Developer at Keepable Ltd / Youreable (2007-07 – 2010-04)

• Digital Asset Management: Developed and maintained eCommerce assets at Keepable Ltd, enhancing customer experience and engagement.
• Conversion Optimisation: Improving Youreableshop.co.uk product pages, increasing performance & KPI’s
• Brand Collaboration: Built niche eCommerce sites with brands like Help the Aged and Age Concern.

Bachelor of Computer Science in Software Development – Wolverhampton University (2002 – 2006)