Pranjal Choudhary

Highly strategic, innovative and collaborative Product Designer & researcher supercharging organisations — with story, design, emotion & impact.

From humble startups to software and hardware used by millions, I've had a blast designing experiences that makes a difference in people's life. My sweet spot is at the nexus of purpose, strategy, and innovation. In my previous roles, I have worked with 12+ fortune 500 clients to help them grow, solve complex problems and embrace change through design.

Recently graduated from the University of the Arts London and well equipped with 4 years of rich experience in designing multi-platform human-centered experiences in the intersection of design, business, technology, society and environment, I starve for organisations that value innovation and creativity.

Product Design Strategist, Freelance, UK

• Solving loan awareness, application, and management challenges for Indian consumers with SVP of City Bank London.
• Improved INSAUK website with interviews, web data analytics, usability testis and data-driven decisions achieving 220% improvement in task success rate.
• Took strategic design decisions for early stage AI start-up by advocating users feedback and discovering new opportunities reducing product & service adoption barriers by 56%.
• Worked with Applied works team on designing an interactive installation to raise awareness & reduce misinformed purchase decisions by 47% for healthy marketed products. 
• Ran highly collaborative workshops to experiment with immersive sound experiences for BBC Sounds artists making art more personal, embodied, and felt experience for them.

Product Designer, Senseforth.ai (A Fractal Company), India

• Shipped 4+ SAAS products, 2+ AI devices with 12+ omni-channel bots resulting in a 65% growth in product portfolio.
• Facilitated design thinking workshops to align cross-functional teams, reducing product turnaround time by 37%.
• Mentored 4 junior designers to improve team performance.
• Collaborated with various teams to design strategy, UI and interactions for AI-powered every where commerce solution Flyfish.ai generating 50,000 leads for fortune 500 brands.
• Won 3+ awards and received 10,000 ESOPS for excellence.
• Identified market gaps, solved complex user problems and communicated their stories in 40+ proposals resulting in 4X increase in sales out reach with 200% boost in conversion rate.

Master of Arts, User Experience Design, University of the Arts London

Bachelor of Design, Product Design, University of Petroleum and Energy Studies